Human Resources

Description

Job Summary: Responsible for executing content and SEO strategies for the blog, developing customer journeys, creating editorial calendars, optimizing content, and managing editors. Key Highlights: 1. Focus on content strategy and SEO for blog 2. Participation in defining buyer personas and customer journey 3. Content optimization and editor management Responsible for executing content and SEO strategies for the blog across all projects assigned. **WHAT WE DO** ----------------- **Main Responsibilities:** -------------------------- Participating in defining buyer personas and developing customer journey, in collaboration with customer support; Keyword research for content creation; Creating editorial calendars and content briefs for blog posts, videos, webinars, and rich media; Reviewing clients' social media posts; Selecting and managing editors; Performing SEO and grammatical reviews of content; Conducting on-page SEO for blog posts; Publishing content (blog posts and rich media) on the blog and social media channels; Content optimization; Ensuring adherence to schedules and deadlines for delivery and publication; Establishing partnerships for guest posting, co-marketing, and webinars; Creating and sending newsletter emails via RD Station **Prerequisites:** -------------------- Completed undergraduate degree — Advertising & Public Relations or Journalism. Experience in content production and/or review; Experience in managing editorial calendars; Basic knowledge of SEO and keyword analysis; Advanced knowledge of Content Marketing; Knowledge of Inbound Marketing; Excellent written communication skills; **Advantages** ---------------- **ADVANTAGES** Rock Content’s Content Marketing certification; HubSpot or Resultados Digitais’ Inbound Marketing certification; Experience in Copywriting; Experience with Yoast SEO, SE Ranking, SEMrush, or Ubersuggest; Experience publishing on WordPress; Familiarity with RD Station software; Apply here **Our Work Style:** ----------------------------- **/01** ------- Our working hours are from 9 AM to 6 PM, with a lunch break. **/02** ------- Your commitment will be to deadlines, quality, and campaign results. **/03** ------- We will provide full technical support and assistance required for your tasks. **/04** ------- Elévon is located at Rua Idalina Pereira dos Santos, 68, Suite 301 (next to CIC).