Description
Job Summary:
The SDR is a key professional responsible for pre-sales activities and the strategic qualification of opportunities, identifying ideal customers with strong communication and analytical skills.
Key Highlights:
1. Driving the development of a healthy and predictable sales funnel
2. Focusing on funnel quality and consistency, not just volume
3. Adopting a consultative and strategic role, delivering value from the very first contact
The SDR (Sales Development Representative) is a key player in building a healthy and predictable sales funnel. This professional handles pre-sales activities and strategically qualifies opportunities, directly identifying potential customers whose profiles best match the company's solutions.
Here, the SDR does not perform operational or telemarketing tasks. We seek a professional with excellent communication skills, analytical thinking, and a consultative mindset—capable of understanding each lead’s context, delivering value from the first interaction, and directing only high-conversion-potential opportunities to closers.
More than volume, we prioritize quality. Therefore, the SDR bears direct responsibility for funnel consistency, contributing to an efficient, scalable, and results-oriented sales process.
* **Challenges and Contributions**
* Proactively sourcing and engaging leads
* Rigorous qualification of opportunities
* Contacting leads via phone and WhatsApp
* Sending messages through bulk messaging systems
* Scheduling qualified meetings for closers
* Organizing and recording information in the CRM
* **Essential Technical Competencies**
* Excellent verbal communication: speaking clearly, confidently, and persuasively
* Strong written communication: expressing oneself correctly via WhatsApp and systems
* Enthusiasm for learning and studying—especially about sales, communication, and business
* Typing speed and proficiency using systems
* Digital literacy and familiarity with digital tools
* Basic knowledge or genuine interest in learning about commercial and marketing metrics, such as:
* MQL, SQL, and ICP
* LTV, CAC
* Conversion rate and sales funnel
* **Personal Competencies (Expected Behavioral Profile)**
* Professional and emotional maturity
* Organization and discipline
* Active listening ability
* Clear communication
* Accountability regarding schedules, goals, and commitments
* Ethical and professional conduct
* Genuine interest in career growth within the sales function