Brand and Content Coordinator

Description

Job Summary: Responsible for structuring and managing the CrediSIS brand, ensuring consistency, institutional strengthening, and strategic alignment across all touchpoints with cooperatives, members, and the market. Key Highlights: 1. Leadership in branding, communication, and content 2. Focus on reputation building and positioning 3. Contribution to the brand’s continuous evolution **Job Description:** Responsible for structuring, guiding, and ensuring strategic brand management for CrediSIS, guaranteeing consistency, relevance, and institutional strengthening across all touchpoints with cooperatives, members, and the market. Leads initiatives in branding, communication, content, institutional presence, events, and sponsorships—ensuring alignment among strategy, narrative, and execution, with emphasis on reputation building, positioning, and brand experience. Directly contributes to the brand’s continuous evolution, ensuring compliance with internal regulations, strategic guidelines, and applicable legislation, thereby reinforcing the longevity and sustainability of the CrediSIS System. **Responsibilities:** Define and ensure the CrediSIS brand positioning strategy, guaranteeing coherence, consistency, and continuous evolution of its visual, verbal, and symbolic identity across all system touchpoints; Establish and ensure brand governance—including guidelines, regulations, and application controls—to protect, standardize, and strengthen the brand among cooperatives and the market; Define and direct the System’s institutional communication strategy, ensuring alignment with the brand positioning and consistent narrative across all channels and audiences; Guarantee standardization and coherence of systemic communication, overseeing the construction, maintenance, and evolution of CrediSIS’s institutional reputation; Define the institutional and marketing content strategy, ensuring alignment among message, positioning, and the brand’s strategic objectives; Lead and ensure the quality of creative deliverables (design and audiovisual), guaranteeing adherence to brand guidelines, aesthetic consistency, and excellence in execution; Define the systemic strategy for events and sponsorships, ensuring alignment with brand positioning and institutional objectives; Ensure consistency and quality of institutional presence, overseeing brand experience and effectiveness of activations with strategic audiences; Structure, prioritize, and ensure execution of the department’s strategic projects, guaranteeing alignment with institutional objectives, delivery quality, and deadline adherence; Establish and evolve work processes, workflows, and methodologies, ensuring operational efficiency, scalability, and continuous improvement of the department; Ensure strategic alignment of brand and communication between the Central Office and cooperatives, guaranteeing consistent application of guidelines throughout the system; Act as a strategic validation and guidance authority, advising cooperatives and internal departments on brand- and communication-related decision-making; Ensure departmental compliance with internal regulations, audits, and regulatory requirements, guaranteeing integrity, security, and reliability of communications; Establish controls and mitigation processes for image- and communication-related risks, safeguarding the System’s institutional reputation; Oversee strategic team management—defining direction, priorities, goals, and monitoring employee performance; Develop and strengthen the team by promoting technical growth, engagement, a high-performance culture, and alignment with departmental objectives; Develop and update departmental policies, guides, and manuals; Participate in planning material, financial, and human resource allocation—defining budgets and conducting technical and economic feasibility analyses of departmental resources. **Requirements:** Bachelor’s degree in Marketing, Advertising and Public Relations, Public Relations, Journalism, Business Administration, or related fields aligned with this role and/or business. Completed postgraduate program or MBA in related fields. Relevant professional experience aligned with this role and/or business. **Technical Knowledge:** Branding and brand management; Experience in communication and marketing planning; Campaign and project management; Experience in design, audiovisual production, and creative production (technical perspective); Knowledge of the financial system/cooperativism (a plus). **Benefits:** * Listening Channel — Psychological support for employees; * Birthday Day Off — One day off during your birthday month; * Higher Education Incentive — 50% tuition coverage for your undergraduate or postgraduate studies; * Health Plan — 100% company-paid monthly premium; * Wellhub Health and Wellness Program; * Life Insurance; * Meal/Voucher Allowance;