Job Summary: We are seeking a dynamic and proactive Marketing Analyst to plan and manage digital content, monitor metrics, and optimize campaigns, ensuring institutional alignment. Key Highlights: 1. Social media content planning and creation 2. Performance metric monitoring and analysis 3. Agency interface management and digital support We are looking for a talented professional for the position of **Marketing Analyst**. If you are dynamic, proactive, and possess the qualifications we seek, we want to meet you! **Responsibilities and Duties:** * Plan, create, and publish content for official social media channels; * Monitor and analyze performance metrics (engagement, reach, conversion, and leads); * Manage interfaces with creative agencies and paid traffic agencies; * Track campaign results and lead generation funnels; * Update and administer brand digital channel content; * Provide digital support to business units, ensuring standardization and institutional alignment; * Prepare performance reports and propose strategic optimizations **✨** **For Your Development:** Educational Benefit (scholarship for employee and dependents) Corporate University **For Daily Use:** Transportation Allowance Meal Ticket\* **Family, Health and Well-being:** Health Insurance\* Dental Insurance\* Birthday Day Off (day off during birthday month) TotalPass (partnership with gyms) Employee Assistance Program – EAP (free and confidential psychological, social, financial, and legal support) Discounts at School Clinics