Web Analytics Analyst

Description

Job Summary: The Web Analytics Analyst will be responsible for generating actionable insights from data, structuring tests and dashboards, and supporting strategic decision-making for digital initiatives. Key Highlights: 1. Focus on user journey and conversion funnel 2. Collaboration with product, marketing, and technology teams 3. Generation of reports with data-driven storytelling **Compra Agora is hiring a Web Analytics Analyst** **About Compra Agora** *Seeking a greater purpose beyond simply selling products to small and medium-sized retailers, Compra Agora was founded with the mission of helping these retailers continue growing and thriving in their businesses. With empathy, respect, and the power of data, we support entrepreneurs across Brazil through major market changes by proposing solutions aligned with their businesses to enable intelligent decision-making.* *At Compra Agora, you can put your purpose into practice daily. Beyond improving the lives of small and medium-sized retailers, you’ll work in an environment that allows you to experiment with innovations contributing to our business’s prosperity and growth.* *E\-COA is Unilever’s distributor operating via Compra Agora, delivering products and value to small and medium-sized retailers.* *All this is possible because we are composed of diverse profiles and experiences. You’ll learn from our leaders and colleagues who go far beyond being managers — they are mentors who will help accelerate your career and help you continuously improve.* **FUNCTION OBJECTIVE** A Web Analytics Analyst with an analytical profile, experience in e\-commerce, and proficiency in data analytics and digital tracking tools. This role will generate actionable insights from data, structure tests and dashboards, and support strategic decision-making for digital initiatives. If you are a communicative person with strong analytical ability to translate data into actionable insights, then this challenge is exactly for you! **YOUR KEY RESPONSIBILITIES** * Collect, analyze, and interpret performance data from digital channels, with focus on user journey and conversion funnel. * Develop and monitor commercial and digital marketing KPIs and OKRs. * Create and maintain dashboards in tools such as Power BI and GA4, ensuring a unified view of performance. * Plan, implement, and analyze A/B and multivariate tests to optimize user experience and conversion. * Work with tools including Google Analytics (GA4\), Google Tag Manager (GTM), and other tracking and measurement systems. * Collaborate with product, marketing, and technology teams to prioritize requests and propose data-driven solutions. * Generate reports and presentations with data-driven storytelling. **DOES THIS SOUND LIKE YOU?** **Experience & Qualifications** * Bachelor’s degree in Administration, Engineering, Economics, Marketing, Data Science, or related fields. * Prior experience in e\-commerce, digital performance, or digital products. * Proficiency in Google Analytics, Google Tag Manager, BigQuery (a plus), and digital tracking methodologies. * Knowledge of conversion funnel metrics, CAC, LTV, churn, and A/B testing. * Skill in building dashboards and data visualizations. **Desirable:** * Experience with SQL and/or Python for data analysis; * Exposure to CRO tools and platforms such as Salesforce Personalization and Optimizely; * Certifications in GA4, GTM, or Data Analytics. **Skills** * Logical reasoning; * Investigative mindset for solving business problems using data; * Analytical mindset; * Strong interpersonal skills; * Business acumen. **Leadership** * You feel energized when presenting outstanding results. You set an example for others — both through your results and your resilience. You constantly seek better ways of doing things, engaging and collaborating with others along the way. * As an individual, you are responsible for your own well-being and for delivering high-quality work. You must also focus on the Consumer and their needs. You demonstrate humility while keeping your head held high, looking around to intelligently interpret evidence and data, identifying problems and opportunities to improve things. Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.