Job Summary: The professional will manage the CRM system, develop KPIs, supervise market research, and conduct strategic analyses to optimize student recruitment and retention. Key Highlights: 1. Strategic CRM and communication funnel management 2. Development of KPIs and managerial dashboards 3. Market analysis and proposals for tactical and commercial actions Centro Universitário Facens is a reference in education, technology, and innovation, with nearly 50 years of history. We operate strategically and data-driven to drive results, strengthen our market positioning, and enhance the candidate and student journey. Our purpose is to transform lives through education—training qualified professionals and conscious citizens prepared to contribute to human and sustainable societal development. To achieve this, we continuously invest in innovation, market intelligence, and management excellence, ensuring sustainable growth and positive community impact. **Responsibilities and Duties** Manage the Institution’s CRM system, controlling communication funnels for recruitment processes; analyze candidate funnel stages; and develop action plans focused on conversion and retention, ensuring effective communication and enrollment execution. Develop KPIs and managerial dashboards to support management, planning, and performance measurement, contributing to departmental demand prioritization. Supervise and monitor market research (Benchmarking, Mystery Shopping, Share of Mind, Market Share, Quality Indicators, Pricing, Consumer Profile, and Competitive Analysis), consolidating data into reports and presentations to inform strategic decisions. Conduct scenario and market landscape analyses based on official data sources (Census, IBGE, MEC, among others), transforming information into strategic reports and executive presentations. Monitor registrations and enrollments using historical data, spreadsheets, and dashboards, proposing tactical and commercial actions to optimize conversion and goal achievement. Ensure institutional compliance by adhering to procedures, internal policies, standards, and applicable legislation. Perform other related duties as required by the department. **Requirements and Qualifications** Completed undergraduate degree in Administration, Marketing, Economics, Engineering, Statistics, or related fields. Experience in Marketing and/or Market Intelligence, preferably within the Higher Education sector. Proficiency in data analysis tools, including Advanced Excel, BI platforms (Power BI, Tableau, or similar), and CRM systems (HubSpot, RD Station, Salesforce, among others). Knowledge of Google Ads, social media, and digital media tools. **Preferred Qualifications:** Experience with data modeling, predictive analytics, or sales funnel monitoring. Experience in student recruitment environments or educational planning. Familiarity with market research methodologies and commercial/institutional performance indicators. **Additional Information** **What We Offer:** 2 full scholarships from Facens (1 undergraduate and 1 postgraduate); System Farma card; Life insurance; Regional health plan; Regional dental plan; Gympass; Personal Support Program (Auster). FACENS is a Smart Campus—a patented innovative concept of an intelligent campus. It is a top-rated (5\) university center accredited by the Brazilian Ministry of Education (MEC), focused on developing citizen-professionals with expertise in Engineering, Architecture, Technology, and Health. Its academic quality is widely recognized by the labor market, resulting in high graduate employability and positioning FACENS among the best higher education institutions in Brazil (according to MEC indicators).