Marketing Analyst

Description

Job Summary: A marketing professional responsible for planning, executing, and monitoring the marketing strategy, strengthening the brand, and generating opportunities in partnership with the Sales team. Key Highlights: 1. Strengthen the brand and build market authority. 2. Collaborate with the Sales team to generate opportunities. 3. Leverage AI to improve productivity in commercial materials. Job Description * Plan, execute, and monitor the company's marketing strategy. * Develop initiatives to strengthen the brand and build market authority. * Partner with the Sales team to produce market intelligence, supporting materials, and actions aimed at generating opportunities. * Define priorities and lead the planning of short-, medium-, and long-term demands. * Manage the marketing budget, proposing investments aligned with company objectives. * Continuously enhance the corporate website, corporate presentations, and other institutional materials. * Develop and maintain high-quality commercial materials, leveraging AI tools to improve productivity and quality. * Organize and maintain the marketing asset library (templates, presentations, visual identity, institutional and commercial materials). * Monitor performance metrics and propose continuous improvements to executed activities. * Identify communication, positioning, and differentiation opportunities for the company in the market. Requirements * Experience in Marketing, Branding, Communications, or related fields. * Proactive profile with the ability to identify opportunities and independently drive initiatives. * Strong organizational skills, prioritization capability, and sound planning ability. * Experience producing institutional and commercial materials. * Proficiency with design and content editing tools. * Familiarity with AI tools applied to marketing. * Excellent written and verbal communication skills. Preferred Qualifications * Experience in B2B SaaS, technology, digital identity, security, fraud, Compliance, or fintech companies. * Experience with SEO, inbound marketing, and content production. * Knowledge of CRM and marketing automation. * Familiarity with metric analysis and tools such as GA4, Search Console, LinkedIn Analytics, and similar platforms.