CRM Coordinator

Description

Job Summary: We are hiring a CRM Coordinator passionate about sports to lead customer relationship strategies, plan multichannel campaigns, and optimize customer journeys. Key Highlights: 1. Lead customer relationship strategies and CRM management 2. Coordinate the CRM team and optimize customer journeys 3. Work in an emotion-driven market, connecting brands and fans We are hiring a CRM Coordinator to join our team!! If you are passionate about sports, eager to enter this industry, and believe you match the profile we are seeking, join us! **Responsibilities and Duties** * Lead customer relationship strategies and CRM management * Plan and execute multichannel campaigns (e\-mail, WhatsApp, push, etc.) * Manage and optimize communication workflows and marketing automation * Analyze metrics and KPIs, proposing continuous improvements to strategies * Optimize customer journeys with focus on acquisition, retention, and engagement * Coordinate the CRM team, ensuring alignment and performance * Develop segmentation and campaign personalization * Monitor results and generate insights to increase customer lifetime value * Integrate data from multiple channels for a 360-degree view * Support growth and loyalty strategies **Requirements and Qualifications** * Bachelor's degree in Business Administration, Marketing, Engineering, or related fields * Solid experience with CRM platforms (Salesforce, HubSpot, RD Station, etc.) * Knowledge of customer relationship strategies and customer journey frameworks * Proficiency in data and metrics analysis (CAC, LTV, churn, retention, conversion) * Experience with marketing automation and multichannel campaigns * Analytical mindset with strong results orientation * Ability to coordinate a CRM team * Experience optimizing customer journeys to drive engagement and value generation * Strong communication skills for cross-functional collaboration with teams such as Data, Marketing, and Customer Service **Additional Information** * PJ contract * Hybrid work model (one day per week onsite) * Health and dental insurance * Performance evaluation policy * Bonus policy (when applicable) FENG is a company specialized in **Fan Engagement**, data, technology, and monetization of fan bases. We connect clubs, leagues, brands, and fans, developing solutions that help sports properties build relationships, expand engagement, and transform fan passion into business value. In an emotion-driven market, we combine **strategy, technology, and execution** to make these relationships smarter, measurable, and continuous. Our work spans fan membership technology, CRM, Data Lake, Business Intelligence, communications, paid media, social media management, customer service, and digital activations—delivering comprehensive coverage of the fan journey. Recognized as one of Brazil’s leading references in fan membership programs, FENG powers operations connecting millions of fans with clubs and sports properties. We are part of the SISU Ventures ecosystem and unite deep sports industry expertise, proprietary technology, and operational intelligence to strengthen the relationship between organizations and their fan communities. FENG works to **transform fan bases into strategic assets**, creating more efficient pathways for engagement, relationship-building, and value generation.