Job Summary: The Data team seeks professionals who enjoy challenges and working collaboratively to ensure Loft makes the best decisions and leverages AI/ML to its fullest potential. Key Highlights: 1. Measure the real impact of marketing actions with statistical evidence 2. Define and validate advanced experimentation methodologies 3. Translate complex analyses into actionable recommendations for leadership The Data team has two missions: *Ensure Loft makes the best decisions and ensures Loft uses AI / machine learning to its maximum potential*. We are responsible for building tools and technologies enabling everyone across the company to perform their analyses as effectively as possible. Additionally, we build data models and products, monitor experiments, develop forecasts, and conduct studies aimed at achieving optimal business outcomes. We seek individuals who embrace challenges, thrive in team environments, and recognize the unique opportunity to grow within fast-paced, dynamic settings like ours. We believe in a diverse team aligned with our purpose and driven by a high-performance mindset to fulfill our mission of building Latin America’s largest and best real estate ecosystem. **Challenges you’ll face:** * Measure the real impact of marketing actions on the business, ensuring evidence-based decisions grounded in statistical evidence and focused on incremental impact. * Define, execute, and validate advanced experimentation methodologies—including A/B tests, incrementality tests, Multi-Armed Bandits, and Marketing Mix Modeling (MMM). The goal is to answer key questions such as: *What truly drives results? How much of that result was actually caused by the marketing action? Where should we invest to maximize return?*—with emphasis on attribution modeling and lead generation. * Ensure data quality and reliability; * Interpret results with a focus on business impact; * Translate complex analyses into actionable recommendations for marketing teams and leadership; * Support efficient budget allocation, continuous campaign optimization, and scalability of data-driven decisions. **What you need to succeed:** * Knowledge of ML/AI and statistics; * Experience with version control, Git, and model deployment; * Proficiency in Python and SQL; * Willingness to contribute to peers’ development within the data area; * Strong communication skills to convey technical concepts to business leadership; * Hands-on profile. **Additional Information** Caju – Greater flexibility to use your benefits (Meal, Food, Mobility, Health, Remote Work, Culture, and Education); Health Insurance – Sulamerica Dental Insurance – Sulamerica Life Insurance – Prudential ️WellHub – Access to gyms across Brazil Wellz – Mental Health Platform ️Flexible Vacations – Take your vacation anytime Day Off Parental Leave – For mothers and fathers Guapeco – Pet Health Plan with discount ️Remote Work