Marketing Analyst

Description

Job Summary: Marketing Analyst for creation, management, and optimization of paid campaigns, performance metric analysis, and website management for Grupo Casas Leo. Key Highlights: 1. Creation and management of paid media campaigns (Google Ads and Meta Ads) 2. Management and optimization of WordPress websites, with focus on content and SEO 3. Monitoring and analysis of digital campaign performance metrics Camaleão Marketing, a COMPANY OF GRUPO CASAS LEO, is seeking a Marketing Analyst to strengthen its team. The professional will be responsible for creating, managing, and optimizing paid campaigns, analyzing performance metrics, and managing websites, providing support to companies including Recife Centro, Casas Leo, and Leo Decor. **Main Responsibilities** Creation and management of paid media campaigns, especially on Google Ads and Meta Ads (Facebook and Instagram); Participation in content planning for social media and blogs, aligning paid campaigns with organic content; Management and updating of WordPress websites and landing pages, focusing on content creation, blog optimization, and implementation of SEO strategies; Monitoring and analysis of campaign and digital channel (social media, blogs, and websites) performance metrics, generating detailed reports for strategy adjustments; Tracking KPIs and continuous campaign optimization to maximize ROI. Support for publications, newsletters, and email marketing; Support for the marketing team in campaigns and events; **Requirements** Bachelor’s degree in Marketing, Advertising, Business Administration, or related fields, currently pursued or completed; Minimum 1 year of relevant experience in Google Ads, Meta Ads, and website management tools (WordPress). **Preferred Qualifications** Experience in data and metrics analysis on social media platforms and websites using tools such as Google Analytics, Google Tag Manager, and Meta Business Suite; Knowledge of SEO and blog management for digital content optimization; Familiarity with paid media strategies for conversion and awareness campaigns. Employment Type: Temporary, Full-time Compensation: R$3.000,00 per month Benefits: * Dental insurance * Company mobile phone * Meal allowance * Transportation allowance Experience: * Marketing (Preferred) Work Location: On-site