A software company is looking for a Senior Performance Analyst in Limeira. **Responsibilities:** Develop, manage, and optimize Paid Traffic campaigns (Meta Ads and Google Ads) at the Brazil level. Design and monitor sales funnels, analyzing conversions and improvement opportunities. Measure campaign results and their direct impact on sales and lead generation. Conduct strategic data analyses to identify bottlenecks and opportunities. Create reports and dashboards for performance tracking and decision-making. Propose continuous improvements based on data, testing, and performance analysis. Previous roles as Senior Performance Analyst, Performance Specialist, Performance Metrics Analyst, or Senior Results Analyst may indicate alignment with some of the activities of this position. **Desired Qualifications:** **Education:** Completed undergraduate degree **Experience:** Relevant experience required **Compensation and Benefits:** * Salary: Salary range will be disclosed during the interview. * Profit Sharing * Food Allowance * Meal Voucher * Transportation Voucher * Pharmacy Benefit * Medical Insurance * Dental Insurance * Life Insurance * Childcare Assistance * Birthday Day Off * Gympass Paternity Leave – 15 days provided by the company. Early 13th-month salary payment. **Additional Information:** * Contract: Permanent – On-site. * Schedule: Full-time * Working Hours: Business hours. Monday to Friday.