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Social Media & Marketing Strategist (E-commerce)

Description We are looking for a **Social Media Marketing Strategist** for our Sunglasses brand **Rosa Coral** (Our IG: @userosacoral.br). In this journey, we count on our talented team members who fully commit to **a much greater purpose**, striving toward the brand's goals, making Rosa Coral's story exceptional and unique. We are seeking a **true superstar** who brings **creativity** to join our marketing team as the guardian of **social media and strategy**. Our brand invests across multiple fronts, from influencers to online advertising, using social media as our main showcase. This superstar will be responsible for **conceptualizing, executing, and delivering content ideas**, as well as writing copy for marketing e\-mails, transactional messages, landing pages, and other materials. It is essential to be a pioneer in trending content, ensuring the company leverages internet trends to maximize its impact. Mode: Remote Work Responsibilities: * Create content marketing strategies to promote the brand, products, or services across various social media platforms. * Manage and administer the company's social media accounts, such as Facebook, Instagram, TikTok, Pinterest, among others. * Create and publish relevant and engaging content on social media regularly, including text, images, videos, and other media formats. * Monitor and analyze social media performance metrics to evaluate the impact of strategies and campaigns. * Respond to questions, comments, and messages from social media followers, maintaining a high level of customer service. * Interact with influencers and partners to promote the brand and develop strategic partnerships. * Stay updated on social media trends and news, proposing new and creative ideas and approaches to increase engagement. * Conduct market research to identify target audiences and adapt content strategies accordingly. * Collaborate with other departments, such as marketing, design, and communications, to ensure brand consistency and integration of campaigns across different channels. * Write copy for various formats, including marketing e\-mails, transactional messages, landing pages, social media posts, among others. * Stay updated on best practices and trends in digital marketing and social media. Requirements: * Proven experience in managing social media accounts, creating strategies, and content. * Experience writing copy for various formats, including marketing e\-mails and sales pages. * Desirable skills in Excel, Canva, Photoshop, Meta Business, and video editing. * Solid knowledge of major social media platforms and their respective best practices. * Excellent written and verbal communication skills. **It will be an advantage if you have:** * Academic background in Marketing, Communications, Graphic Design, Advertising, or related fields is a plus. * Interest in fashion and trends, with a particular affinity for sunglasses. * Previous experience in the optical sector. * Creative and innovative thinking, with the ability to propose \\"out-of-the-box\\" ideas. * Active and knowledgeable TikTok user, familiar with major social media trends, including Instagram. * Skill in visual storytelling, creating compelling narratives that authentically and attractively highlight products. * Knowledge of influencer and micro-influencer collaboration strategies in the fashion and accessories sector. * Ability to develop specific campaigns for seasonal launches and special promotions of sunglasses. * Knowledge of video editing in CapCut. * Experience with project management and content planning tools, such as Trello or Asana. **And if you still have any doubts whether Rosa Coral (MR Company) is a great place to work, check out the benefits of being a Mrmaker:** * Career Development Plan (Individualized growth tracking) * Meal Allowance / Food Voucher; * English Course; * Courses/mentorships in your field of expertise; **Our Instagram:** @userosacoral.br and @mrcompany.br

R. João Clementino, 388 - Centro, Petrolina - PE, 56302-340, Brazil

Negotiable Salary