A Marketing Assistant supports management, monitors performance, and devises ways to improve sales performance; assists with operational tasks; implements marketing campaigns and promotional activities; contacts suppliers; and performs other related duties. The skills required for a Marketing Assistant include proficiency in digital marketing metrics and tools, including familiarity with Google Analytics, SEO techniques, social media management, and email marketing. Additionally, analytical skills are essential for interpreting data and evaluating the effectiveness of marketing strategies, enabling ongoing adjustments and improvements. Creativity is another key skill, as developing innovative and engaging content lies at the core of marketing. Organizational and time-management skills are equally necessary to handle multiple tasks and meet tight deadlines.