Media Planning Analyst

Description

**OUR TIME ORANGE BLOOD \#COMEBEATAK** We are a genuinely Bahian company. A story with a unique character, originally written by Teobaldo, yet continuously evolving each day thanks to the dedication of Maria, Antônio, Ana, José, João, and thousands of other associates in their daily work. Atakarejo remains firmly committed to growth. With hard work, discipline, and determination—doing the simple things exceptionally well—the company will continue advancing toward its vision: becoming Bahia’s best food company and one of Brazil’s top 10 by 2025. After all, having “Orange Blood” means having a passion for winning. **What it’s like to work here:** Those who work at Atakarejo know we are a unique time and possess a distinctive way of being. We work with purpose, hold a bold vision, embrace an inspiring mission, and uphold authentic values that guide our actions. This distinctive way of being makes the difference in our collaborators’ and customers’ daily lives—and must always reside within each of us: it is the orange blood flowing through our veins. That is why we constantly seek new talents driven to make a difference alongside us. **Key responsibilities:** 1\. Conduct 30\_60\_90 media planning meetings; 2\. Support the development and sharing of media plans for the Purchasing and Pricing departments (weekly and monthly); 3\. Consolidate media suggestions (print circulars and digital) submitted by the Purchasing department; 4\. Send the media spreadsheet to the creative team; 5\. Track submission of circular files to printing companies; 6\. Monitor competitors; 7\. Research industry trends; 8\. Produce performance reports; 9\. Submit TV commercial items for voice-over recording; 10\. Send the spreadsheet and voice-over script to the agency for TV commercial creation; 11\. Purchase broadcast slots for TV and radio programs across broadcaster platforms; 12\. Purchase claps (slates) for TV commercial airing; 13\. Number the claps before sending them to TV broadcasters; 14\. Monthly tracking of TV and radio audience ratings (by program and time slot); 15\. Submit audio spots for radio broadcasting; 16\. Submit audio spots for sound truck broadcasting; **Mandatory requirements:** * Bachelor’s degree completed in Advertising and Public Relations or Marketing; * Minimum 6 months of experience in Retail and/or related functions preferred; * Intermediate-level Microsoft Office proficiency