Senior Business Development Representative (SDR)

Description

Job Summary: Betha is seeking a Senior Business Development Representative (SDR) passionate about people and technology to prospect and qualify opportunities in the public sector, connecting client needs with Betha’s solutions and contributing to growth. Key Highlights: 1. Play a fundamental role in the growth of our ecosystem. 2. Transform public administration in our country. 3. An environment that values innovation and professional development. Are you passionate about people and technology? Betha is looking for someone to become our new Senior Business Development Representative (SDR). You will be responsible for prospecting and qualifying business opportunities in the public sector through consultative outreach and commercial strategies—identifying customer needs and aligning them with Betha’s solutions—to generate new opportunities and drive sustainable business growth. This is a unique opportunity to play a fundamental role in the growth of our ecosystem. We are the leading digital platform for public administration management in the country—connecting more people every day to public services. Become a Betther and transform public administration in our country. **Responsibilities and Duties** * Prospect government agencies and entities—including Federal Government, Judiciary, Legislature, oversight bodies, autarchies, foundations, state-owned enterprises, and other strategic institutions—following pre-defined lists, outreach sequences, and strategies, prioritizing high-potential business opportunities; * Conduct initial outreach to potential clients via phone, e-mail, LinkedIn, and other communication channels, executing active prospecting strategies and cadences while delivering personalized approaches to strategic accounts; * Identify key contacts, influencers, and decision-makers; map organizational structures of agencies; record information in the CRM; and build relationships with stakeholders; * Assess the institutional timing of agencies—e.g., digital transformation initiatives, strategic planning, budget availability, ongoing procurements, management priorities, and other factors influencing business potential; * Research prospect agencies—including institutional planning, Multi-Year Plan (PPA), Annual Procurement Plan (PCA), tenders, active contracts, use of competing solutions, government programs, strategic projects, and other relevant information supporting commercial outreach; * Qualify opportunities by identifying needs, challenges, solution fit, and contracting potential—applying commercial qualification methodologies (e.g., SPIN Selling, GPCTBA/C&I, BANT, MEDDICC, or others adopted by the company)—and recording information in a structured manner; * Schedule qualified meetings for Sales Executives, ensuring full context transfer—including opportunity background, identified challenges, involved stakeholders, and client expectations; * Maintain up-to-date Customer Relationship Management (CRM) records—logging contacts, interactions, opportunities, and relationship history—to ensure reliability of commercial data; * Develop and maintain strategic prospecting lists, monitoring public administration initiatives, programs, projects, and other activities that may generate opportunities for Betha’s solution portfolio; * Continuously follow up with potential clients—maintaining active engagement and expanding conversion possibilities into qualified opportunities; * Collaborate closely with Commercial, Pre-Sales, Marketing, and Market Intelligence teams to amplify the generation of qualified opportunities; * Monitor and analyze individual and operational KPIs—including pipeline generation, qualified meetings, conversion rate, coverage of strategic accounts, prospecting cadence, and goal attainment—and propose actions to improve productivity and opportunity quality; * Support defining, reviewing, and improving outreach scripts, cadences, methodologies, and processes—contributing to the evolution of commercial practices; * Serve as a technical reference for the Business Development team—sharing knowledge, best practices, and supporting colleagues’ professional development; * Stay current on the technology market, Betha’s solutions, public administration, and government procurement processes—to enable more strategic, consultative commercial engagement; * Leverage Artificial Intelligence tools to increase productivity, automate tasks, and support execution of job responsibilities. **Requirements and Qualifications** * Bachelor’s degree in Administration, Commercial Management, Marketing, Information Technology, or related fields; * Experience selling ERP systems, public-sector management software, or SaaS platforms; familiarity with the government market (B2G), public tenders, or public administration; * Experience with sales automation tools and CRM systems; * Familiarity with prospecting tools such as LinkedIn Sales Navigator, Apollo, Ramper, Exact Sales, or similar; * Experience with consultative prospecting techniques; * Knowledge of market research and intelligence; * Experience mapping strategic accounts and decision-makers; * Understanding of public administration structure and operations; * Experience managing sales funnels; * Familiarity with opportunity qualification methodologies; * Experience with active prospecting techniques; * Knowledge of commercial opportunity management; * Experience analyzing commercial KPIs; * Familiarity with research in public databases and government portals; * Experience developing outreach strategies for strategic accounts; * Knowledge of the technology market and digital transformation applied to the public sector. **Our Benefits** At Betha, we value our people with benefits focused on well-being, development, and quality of life. ️ Meal and Food Allowance – Flexible CAJU Card; Unimed Health Plan; Dental Plan; Career Development Program; Pharmacy Partnership; ❤️ Life Insurance; Flu Vaccination; Transportation Allowance; Well-being and Mental Health – Caju+ (Wellhub, Conexa, and Optum); Childcare Assistance; Interest-Free Loan; Profit-Sharing Program (PPR); Birthday Day Off; * Creative Break; First Installment of 13th Salary Advance in the First Semester; An environment that cares for you. **Additional Information** Learn about the Betha way of caring for Betthers: Innovative Environment: Here, you’ll join a workplace that values innovation, creativity, and excellence; Professional Development: You’ll have continuous learning and development opportunities to grow and stand out; Recognition: Your work will be valued—with competitive compensation and an outstanding benefits package.