MARKET INTELLIGENCE ANALYST

Description

Job Summary: A Merchandising professional to lead assortment, allocation, and OTB for a fashion brand, making data-driven decisions and influencing the business at the intersection of commercial planning, store operations, and product. Key Highlights: 1. Lead the triad of assortment, allocation, and OTB 2. Make data-driven decisions and influence the business 3. Work at the intersection of commercial planning, store operations, and product With the purpose of bringing emotion to people's lives, La Moda seeks professionals who set ambitious goals and dream big, who are obsessed with details in pursuit of perfection, who admire the intelligence of those eager to learn continuously, who engage others to foster cohesion, and who every day do the ordinary in an extraordinary way—surprising through boldness to go beyond. Lança Perfume is establishing Merchandising as a strategic function—and this position sits at its core. **You will lead the triad of assortment, allocation, and OTB** for a rapidly growing fashion brand with national presence and the ambition to become a benchmark in data-driven commercial management. More than analyzing data, we expect you to **make decisions and influence the business.** You will operate at the intersection of commercial planning, store operations, and product—and your seat is precisely where these three pillars converge. **Responsibilities and Duties****OTB (Open\-to\-Buy) Management** – Build and maintain the OTB model by season, channel, and category—controlling purchase budgets based on available inventory, sell\-through, and sales forecasts. – Proactively flag budget deviations and propose reallocations when sales curves diverge from plan. – Calibrate OTB based on historical turnover, inventory coverage, and category-level margin targets. – Ensure purchase budgets are always sized appropriately for optimal inventory levels. **Store and Seasonal Assortment Planning** – Define ideal store-level assortments considering customer profile, climate, historical sell\-out, physical space, and profitability per square meter. – Build assortment matrices (breadth × depth) by category, ensuring ABC curve coverage and efficient long-tail management. – Support purchasing decisions with data-driven mix recommendations based on performance metrics, curve returns, and prior-season comparisons. – Coordinate with Procurement and Product teams on delivery schedules, aligning planned assortments with in-store stock arrivals. **Inventory Allocation and Replenishment** – Execute and supervise initial collection allocation to stores, based on sales history, unit profile, and seasonal commercial strategy. – Monitor SKU/store inventory coverage and manage inter-store transfers to maximize sell\-through and prevent stockouts or overstocks. – Define parameters for automatic and manual replenishment, calibrating minimum and maximum levels by category and commercial calendar period. – Respond swiftly to performance deviations: reallocate inventory from slow-moving stores to fast-moving ones before products lose their selling window. **Performance Analysis and Commercial Reporting** – Develop and maintain the department’s KPI dashboard: sell\-through, coverage, turnover, markdown, PA, margin mix, and revenue per m². – Conduct post\-season analyses (hindsight) to identify successes, assortment missteps, and opportunities for reordering or discontinuation. – Alert the commercial team early on emerging trends of stockouts, overstock, or need for promotional action—providing sufficient lead time for intervention. – Translate analyses into clear, actionable recommendations—free of unnecessary technical jargon—for operational teams and leadership to act upon. **Commercial Calendar and Markdown Support** – Assess promotional campaign impact on sell\-through and category-level margins, supporting markdown and promotion decisions with data. – Plan seasonal event inventory (Mother’s Day, Black Friday, clearance sales) with appropriate volume and mix per store and channel. – Monitor promotion execution versus plan and recommend real-time adjustments to protect margins and productive inventory. **Team Leadership and Function Development** – Structure and develop the analyst team—defining roles, priorities, work cadences, and delivery standards. * – Build scalable processes, models, and tools to reduce manual effort dependency. **Requirements and Qualifications** * Experience in Merchandising, Assortment Planning, Allocation/Buying (retail fashion or lifestyle preferred); * Direct experience building OTB and managing store-level assortment; * Completed or ongoing undergraduate degree in related fields: Business Administration, Accounting, Engineering, etc.; * Experience leading or coordinating teams—even informally or within project contexts; * Advanced Office suite proficiency with genuine autonomy; * Analytical mindset; * Mastery of retail fundamentals: PA, average ticket, conversion rate, turnover, markdown, inventory coverage, OTB, and margin analysis; * **Preferred Qualifications:** **BI and AI tools, plus foundational knowledge of demand modeling, sales forecasting, or clustering-based assortment segmentation.** **Additional Information** **Benefits:** Dental Plan (after probationary period); Health Insurance (after probationary period); Free Transportation; On-site Restaurant; Profit-Sharing Program (PPR); Brand Discounts; Childcare Assistance; Tuition Reimbursement; Employee Referral Program. **Perks:** On-site Cafeteria; Exclusive internal stores for employees; Good Card Plus Card; On-site Banking Service; Partnerships with Educational Institutions, Gyms, and Food Services; **OUR STORY** La Moda Group is a dynamic organism that invents brands born with high desirability and numerical success. It develops innovative solutions capable of connecting people’s desires with fashion and behavioral trends. Our story began in 1986 with a small family business founded by Arcílio and Vera Olivo. After 20 years of experience in children’s apparel manufacturing, **Lança Perfume** was launched in 2006. The brand’s exponential growth and market relevance elevated La Moda Group to a new level—enabling the creation of new brands targeting diverse audiences: **My Favorite** in 2016, **Lança Perfume Easy** in 2021, and **BO**, an original project developed by Bruna Olivo, scheduled for 2026. La Moda Group’s purpose is to bring emotion to people’s lives and currently employs approximately 1,000 people. Its headquarters are located in Criciúma/SC; production units in Nova Veneza/SC; two direct-sales showrooms in São Paulo/SP and Goiânia/GO; and 20 company-owned stores nationwide. **OUR LA MODA WAY** Our values are non-negotiable principles—a genuine choice. We believe the ordinary can be done in an entirely different and extraordinary way. Our values guide our actions and underpin all our decisions: Learn and Teach; Dream Big; Challenge the Status Quo; Collaboration; Surprise.