Description
Job Summary:
We are seeking a Marketing Analyst to strengthen our lead generation strategy and drive sales growth through digital and offline campaigns, funnel management, and content.
Key Highlights:
1. Plan and execute digital and offline marketing campaigns
2. Manage the marketing funnel, lead generation, and lead nurturing
3. Create and optimize paid traffic campaigns
* ### **Job Description**
We are looking for a Marketing Analyst to strengthen our lead generation strategy and directly support sales growth.
Main Responsibilities:
+ Plan, execute, and monitor digital and offline marketing campaigns, with a focus on lead generation and sales growth;
+ Collaborate continuously with the Sales team, understanding priorities and developing actions aligned with goals;
+ Manage the marketing funnel, ensuring lead capture, nurturing, and qualification;
+ Create, analyze, and optimize paid traffic campaigns (Google Ads, Meta Ads, among others);
+ Plan and execute Inbound Marketing strategies, including automations and targeted content;
+ Produce and manage content for social media, landing pages, corporate materials, and announcements;
+ Manage requests, deadlines, and deliverables with the marketing agency;
+ Support endomarketing calendar activities;
+ Organize and produce materials for trade fairs and events, when necessary.
Requirements:
+ Previous experience as a Marketing Analyst, with a focus on performance and lead generation;
+ Ability to self-manage, organize, and prioritize tasks;
+ Knowledge of digital marketing, paid media, and automation tools;
+ Experience with platforms such as RD Station, HubSpot, or similar;
Preferred Qualifications:
+ Experience in marketing automation and digital marketing innovation.
Our Benefits:
Monthly bonus allowance of R$ 1\.200,00;
English classes at the office;
Weekly remote work;
Health insurance;
Private parking;
Snacks and fruits available daily;
Birthday day off;
Monthly birthday celebrations.
* ### **Area of Activity:**
Marketing
* ### **CBO Position Code:**
Marketing Analyst
* ### **Education Requirement:**
Completed Bachelor's Degree
* ### **Languages**
+ English (Intermediate)
* ### **Additional Benefits**
+ Health Insurance
+ Meal Voucher
* ### **Contract Type**
Indefinite-term (CLT)
* ### **Work Format:**
On-site
* ### **Other Information**
The candidate must be available for travel? Yes
Accept candidates without experience? No
Working days Monday to Friday
Business hours
Workload 44 hours per week
Required qualifications: Driver's License B