**Professional Profile – Marketing Area** **Segment:** Building Materials Industry (Roofing Tiles and Metal Structures) **Position Summary:** We are seeking a strategic, creative, and hands-on marketing professional capable of integrating **online and offline** activities, focused on **strengthening the institutional image**, **engaging the target audience**, and **driving business results**. **Main Responsibilities:** * Plan, develop, and execute **digital marketing campaigns** (social media, paid advertising, email marketing, SEO, and institutional content); * Create and monitor **internal marketing campaigns** aimed at employee engagement, organizational culture, and internal communication; * Support and develop **promotional and institutional materials** for in-person actions, trade shows, events, and points of sale; * Plan and execute **branding strategies** to reinforce brand identity and consolidate market presence; * Manage the company’s **communication calendar**, ensuring alignment between online and offline activities; * Monitor campaign performance indicators (KPIs) and propose continuous improvements; * Collaborate with sales, engineering, and other departments to ensure consistency between brand image, positioning, and strategic goals; * Track market trends, innovative practices, and consumer behavior in the construction sector. **Desired Profile:** * Professional with a **360° marketing vision**, able to operate effectively at both strategic and operational levels; * **Proactive, creative, and analytical**, skilled at transforming data into insights and actionable strategies; * Communicative, collaborative, and attentive to brand identity and target audience; * **Results-oriented**, with focus on communication quality and consistency; * **Up-to-date on best practices in industrial and digital marketing**. **Requirements and Qualifications:** * Bachelor’s degree in Marketing, Communications, Advertising, or related fields; * Previous experience in **industry or B2B sectors** will be considered a differentiator; * Proficiency in digital marketing tools (Meta Ads, Google Ads, Canva, email marketing platforms, etc.); * Knowledge in **strategic communication planning**, **social media management**, and **content production**; * Strong writing, organizational, and campaign scheduling skills. SHORT DESCRIPTION\> **Position: Marketing Professional – Building Materials Industry** We are looking for a strategic and creative **Marketing Professional** to work within a **building materials manufacturing company** specializing in **roofing tiles and metal structures**. **Main Responsibilities:** * Development and monitoring of **online and offline campaigns**; * Management of **social media and digital campaigns** (paid traffic, content, engagement); * Creation of **internal marketing initiatives** and internal materials; * Planning and execution of **branding initiatives** to enhance market presence; * Support for **events, trade shows, and promotional materials**; * Monitoring of **results and performance metrics**. **Desired Profile:** A professional with a **360° marketing perspective**, capable of handling both planning and execution, with awareness of market trends and best practices. Must be **proactive, creative, analytical, and collaborative**, focused on strengthening brand image and supporting business growth. **Requirements:** * Degree in **Marketing, Communications, Advertising**, or related fields; * Prior experience in **industrial marketing** or **B2B sectors** (desirable); * Proficiency in **digital tools** and campaign management; * Strong communication and organizational skills. Employment Type: Full-time CLT Salary: R$2\.098,99 \- R$4\.000,00 per month Benefits: * Medical insurance * Dental insurance * Fuel allowance * Company mobile phone * Basic food basket * Free parking * Life insurance * Meal voucher * Transportation voucher