Senior CRM Analyst

Description

Job Summary: The CRM Analyst will be responsible for executing CRM campaigns focused on prospecting, creating audience segments, configuring relationship nurturing workflows, and sending communications to leads—ensuring clarity, consistency, and conversion. Key Highlights: 1. Transforming Brazilian education with an innovative, student-centered model 2. Flat organizational structure, with decisions based on facts and data 3. Taking ownership of one's own journey and having autonomy to assume responsibilities **// About Us** **Faculdade XP:** We are driven by the challenge of improving people's lives through education. We are transforming Brazilian education just as XP transformed the financial market. We believe in disruptive education centered on practical knowledge and hands-on experience—lots and lots of it! As a reference employer brand in Brazil, we have decided to open up our entire technology and business know\-how and offer it as education to help you launch, transform, and accelerate your career. We enable lifelong learning for individuals pursuing careers in technology and business through an innovative teaching model—non\-linear, student\-centric, and high\-quality—combined with career development processes and services, connecting our students to the best opportunities in the Brazilian job market. For those seeking to understand the worlds of technology and business to grow exponentially: we are Faculdade XP! **// About the Opportunity** As a **CRM Analyst**, you will ensure the effective execution of CRM campaigns focused on prospecting, working on audience segmentation, configuring relationship nurturing workflows, and sending emails and WhatsApp messages to XP Educação leads. This role is critical to ensuring the right messages reach the right people at the right time—with clarity, consistency, and a strong focus on conversion. We seek someone organized, detail\-oriented, with strong written communication skills and analytical ability to measure and optimize campaign performance. **Some of the challenges you’ll face:** * Execute email blasts, automated workflows, and WhatsApp messages to leads and prospects using ActiveCampaign; * Build audience segments using behavioral filters and registration data, aligned with the sales funnel and relationship workflow for each product; * Update and maintain automated communication workflows, ensuring appropriate logic, cadence, and content; * Monitor engagement metrics (open rate, click\-through rate, reply rate, conversion) and generate reports with improvement suggestions; * Ensure message standardization, tracking links (UTMs), and template responsiveness; * Collaborate closely with the sales team to align campaigns, workflows, and targeted conversion actions; * Participate in developing promotional, multi\-channel campaigns and A/B tests; Maintain a clean, well\-organized, and accurately segmented database to optimize communication performance. * **About the work environment, it’s important you know that:** * Our open\-minded culture fosters a **flat** environment where decisions are made based on facts and data, always placing customer interests first. * With an entrepreneurial mindset, **each of us is the protagonist of our own story**, so don’t expect a company that makes decisions for you. * Although everyone enjoys autonomy over their own life, **our daily routine** is intense—we dream big and love what we do. **Requirements** **// What We’re Looking For** **Prerequisites for Application:** * Completed undergraduate degree in Marketing, Advertising, Communications, Engineering, Data Science, Business Administration, Information Systems, or related fields. * Practical experience with CRM platforms, especially ActiveCampaign or similar tools. * Strong organizational skills, attention to detail, and excellent written communication. * Autonomy and accountability in executing recurring tasks and targeted campaigns. * Analytical capability to interpret CRM and campaign metrics (open rate, CTR, conversion, churn, etc.) and generate insights for optimization. **Desirable but not mandatory:** * Prior experience in education, technology, or financial services companies. * Experience managing sales funnels and lead journeys in B2C or education businesses. * Familiarity with mass email or automation tools (RD Station, Mailchimp, etc.). * Basic understanding of UX writing, copywriting, or direct marketing. **Differentiators:** * Knowledge of WhatsApp and email strategies geared toward conversion; * Experience with A/B testing and CRM experimentation routines; Basic to intermediate English (reading and listening). * **Benefits** Meal/food allowance via Ifood flexible card * Health and dental insurance * Wellhub * SESC * New Value * Psychological and legal support through Optum * One postgraduate program from Faculdade XP—fully covered by us! * And much more