Trade Marketing Analyst

Description

Job Summary: We are seeking a creative and proactive Trade Marketing Analyst to develop and implement trade strategies aimed at increasing brand visibility and maximizing sales. Key Highlights: 1. Plan and execute trade marketing activities and promotional campaigns. 2. Develop strategies for revenue growth and portfolio analysis. 3. Manage trade investments and monitor promotional activities. We are looking for a creative and proactive Trade Marketing Analyst to join our team. The professional will be responsible for developing and implementing trade marketing strategies, with a focus on increasing brand visibility and maximizing sales at points of sale. Responsibilities: * Plan and execute trade marketing activities, including promotional campaigns and point-of-sale (POS) materials; * Develop strategies for revenue growth across sales channels and analyze the portfolio of regional cities; * Develop trade marketing promotional calendars for service categories; * Manage investments across trade channels and monitor the execution of promotional activities in coordination with the sales team; \- \- Develop and maintain relationships with sales teams and distributors to ensure effective implementation of activities at points of sale; * Monitor competitors and identify opportunities for improvement. Requirements: * Knowledge of social media and its application in the trade marketing environment; * Analytical ability to interpret sales and market data; * Excellent communication and negotiation skills; * Proactivity and ability to work independently and collaboratively.