Copywriter - Vitória ES

Description

Job Summary: We are seeking a creative and strategic Senior Copywriter passionate about words to craft persuasive texts that engage, convert, and master the Portuguese language. Key Highlights: 1. Creation of persuasive texts for various formats and channels. 2. Application of SEO, UX Writing, and AI to optimize content. 3. Multidisciplinary collaboration and campaign planning. About the Role: We are looking for a creative, strategic, and word-passionate individual to join our team as a **Copywriter**. This role requires mastery of persuasive writing to create texts that engage, speak effectively to the target audience, and—most importantly—convert! **Responsibilities** * Produce and revise texts for multiple formats: articles, scripts, emails, social media (LinkedIn, Instagram), paid ads (Meta, Google), presentations, e-books, newsletters, and more; * Create conversion-focused copy based on data, SEO, and strategic writing principles; * Apply certain UX Writing techniques, such as microcopies for systems or user flows in applications; * Apply SEO and GEO techniques daily in blog articles for the brand; * Develop commercial proposals, institutional texts, and scripts for events and OOH media; * Review content created by specialists, auditors, and consultants, ensuring clarity, consistency, and impact (ghostwriting); * Adapt complex technical content (e.g., regulatory, normative, or strategic) into educational, communicative, or commercial materials, depending on need; * Use AI and generative tools to scale content production efficiently; * Collaborate with multidisciplinary teams; * Participate in campaign planning and develop the editorial calendar. **Mandatory Requirements** * Completed undergraduate degree in Communications, Journalism, Advertising, Languages, or related fields. * Prior experience as a Senior Copywriter; * Excellent command of the Portuguese language (grammar, spelling, clarity); * Ability to adapt textual style for different personas (B2B, C-levels, technical and institutional audiences); * Solid knowledge of SEO, storytelling, and inbound strategies; * Familiarity with content and deliverable structuring for areas such as: GRC, legal, finance. **Desirable Skills** * Analytical ability and textual organization focused on business objectives; * Familiarity with automation and generative AI tools (ChatGPT, Gemini, Claude, Copy.ai, etc.); * Interest in technology and artificial intelligence;