Growth Analyst

Description

Job Summary: A professional to drive Mobilli's structured growth by integrating Marketing and Sales through data, automation, and operational intelligence. Key Highlights: 1. Central role in scaling the app as the primary sales channel 2. Focus on automation and artificial intelligence for growth 3. Strategic involvement in funnels, campaigns, and performance analytics ### **About the Role** You will be responsible for driving Mobilli's structured growth by integrating Marketing and Sales through data, automation, and operational intelligence. This position plays a central role in **scaling the app as the primary sales channel**, structuring funnels, campaigns, performance analytics, and automations that increase revenue, efficiency, and growth predictability. ### **Responsibilities** * Design and optimize the app’s acquisition and conversion funnel. * Participate in strategic planning for paid campaigns, promotional actions, couponing, and growth initiatives. * Analyze CAC, conversion rate, average order value, ROI, and channel efficiency. * Identify funnel bottlenecks and propose continuous testing and improvement. * Support investment decisions across acquisition channels and expansion efforts. * Structure, monitor, and analyze commercial performance metrics (leads, stage-wise conversion, sales, sales cycle duration, and channel performance). * Consolidate data from multiple sources (CRM – Bitrix24, Mobilli App, Meta Ads, WhatsApp, Instagram, TikTok, and other channels). * Develop strategic reports and analyses to support decision-making. * Build and maintain dashboards in Excel, Power BI, or similar tools. * Apply artificial intelligence to identify patterns, forecast performance, and generate actionable insights. * Automate recurring analyses and operational reports. * Administer, structure, and evolve the CRM (funnels, fields, rules, integrations, and automations). * Create and optimize automation workflows using tools such as n8n, Make, Zapier, or similar. * Automate lead journeys, qualification processes, status updates, and operational alerts. * Ensure data governance and reliability within the sales funnel. * Map time durations per sales stage and propose data-driven improvements. * Track marketing activities’ impact on sales results. * Structure performance reports per acquisition channel. * Support the Marketing team in analyzing CAC, conversion, efficiency, and ROI. * Ensure alignment between active campaigns, automations, and accurate CRM records. ### **Requirements** * Completed or ongoing undergraduate degree in Business Administration, Engineering, Economics, Marketing, Commercial Management, Information Systems, Data Science, or related fields. * Prior experience in Growth, Revenue Operations, Sales Operations, data analysis, CRM, or related areas. * Experience building funnels and conducting performance analysis. * Intermediate or advanced Excel proficiency. * Knowledge of Power BI or similar tools. * Understanding of sales and marketing metrics. * Experience organizing data and building management reports. ### **You Stand Out If You Have** * Practical experience with **n8n** and complex automations across CRM, marketing, app, and customer service channels. * Experience with **artificial intelligence applied to data, growth, or revenue operations**. * Knowledge of API-based integrations. * Experience in startups or high-growth environments. * Analytical mindset, focus on scalability, and continuous improvement. * CRM experience (Bitrix24 is a plus; HubSpot, Pipedrive, Salesforce, or similar are acceptable). * Ability to transform data into strategic growth decisions. * Experience with automation tools (n8n, Make, Zapier, or similar).