Product Analyst

Description

Job Summary: Product Analyst responsible for portfolio management, product positioning, and alignment of products with brand strategy and market needs. Key Highlights: 1. Support portfolio management and product positioning 2. Serve as the interface between marketing, R&D, sales, and other departments 3. Opportunity to grow in a dynamic and expanding environment At True, every product is born from the combination of science, strategy, and a brand that connects with people. We are seeking a **Product Analyst** to support portfolio management, contribute to product positioning, and ensure every launch and communication aligns with brand strategy and market needs. This role will play a fundamental part in bridging marketing, R\&D, sales, and other departments—supporting performance analysis, development of materials, launch tracking, and continuous product evolution. If you are analytical, organized, curious, and skilled at transforming information into strategy, this is an excellent opportunity to grow in a dynamic and expanding environment. **Join us in building products that create value and care for people—with True.** **Responsibilities and Duties** Conduct market and competitive research using tools such as IQVIA, Mintel, Data Nutri, and others to identify new business opportunities; Monitor internal KPIs (sales, inventory, stockouts) and external indicators to support strategic decision-making and portfolio actions; Lead end-to-end product lifecycle management—from ideation through launch (Go\-to\-Market)—using the Stage\-Gate methodology; Ensure project profitability through P\&L analysis and technical and commercial feasibility studies; Participate in meetings with R\&D, Procurement, Marketing, and Sales teams to ensure adherence to timelines and deliverables; Manage the portfolio by adapting strategies to the specificities of B2B and B2C channels; Collaborate on sales planning, promotional calendars, and inventory management alongside Trade and Operations teams; Participate in executing the 360° launch plan—integrating E\-commerce, Events, Content, and Trade Marketing—to ensure brand consistency at point-of-sale and digital channels. **Requirements and Qualifications** Bachelor’s degree in Business Administration, Engineering, Economics, Marketing, or related fields; Proficiency in Excel; Power BI and Project Management skills are advantageous; Solid experience in Category Management, Marketing, Project Management, and Product Management; Experience working with B2B and B2C channels. **Additional Information** **TRUE BENEFITS** Health Insurance – Unimed Dental Insurance – Unimed Meal Voucher or Food Allowance Transportation Voucher (optional Fuel Voucher) Life Insurance SESC Membership Equipped cafeteria for your meals Communal area with game room and relaxation space Birthday Day Off Nutritionist Consultations True Product Discounts True Fitness Daily True Whey True Gift Culture Voucher Year-End Bonus To enhance your in-office experience: Fresh fruit station each morning. And more... From day one, True was founded on an unwavering commitment: delivering supplements of the highest quality, backed by science and exceptional taste. We rigorously select ingredients for every formula—prioritizing efficacy, purity, and cutting-edge technologies. We are passionate about innovation—but remain steadfast in one principle: **It’s only worth it if it’s real.**. True believes that **truly living begins from within.** **We aim to bring more and more people the value of authenticity, the joy of living life with flavor, and the drive to live intensely—true to themselves.**