Social Media Analyst

Description

Job Summary: Social Media Analyst responsible for planning, executing, and monitoring the company's digital presence, ensuring consistency, frequency, and quality. Key Highlights: 1. Plan and execute the digital content calendar 2. Create captions aligned with the company's positioning 3. Monitor performance metrics and propose adjustments **Responsibilities** We are seeking a Social Media Analyst to join our Marketing team at Private Engenharia. Responsible for planning, executing, and monitoring the company's digital presence, ensuring brand consistency, content frequency, and delivery quality—with a focus on strengthening positioning, building authority, and supporting commercial strategies. * Copywriting (primarily for LinkedIn and Instagram) \*Social media management\* * Plan, organize, and execute the content calendar * Ensure publishing frequency and consistency * Adapt content for different platforms (Instagram, LinkedIn, etc.) * Publish, schedule, and monitor posts \#\#\# \*Content production\* * Create captions aligned with the company's positioning * Support script development for videos and reels * Suggest relevant topics and themes for the business * Collaborate with the team to source content (projects, events, staff) \#\#\# \*Monitoring and performance\* * Monitor basic performance metrics * Identify what works and propose adjustments * Ensure continuous improvement of results \#\#\# \*Marketing and event support\* * Support coverage of company events and initiatives * Produce real-time content when required * Ensure alignment between digital and in-person activities **Requirements, Qualifications, and Courses** * Basic design knowledge (Canva, Adobe, or similar tools) * Content planning * Understanding of metrics and performance analysis * Video content production (reels, stories) **\#\# \*Important Differentiators\*** * Experience with B2B companies * Experience with institutional and corporate content