Job Summary: Professional to optimize website and web journey conversion, managing and evolving Safra's web environments with a focus on user experience and performance. Key Highlights: 1. Integrated focus on user experience and conversion 2. Focus on digital performance and data analysis 3. Website and web journey optimization The Websites team is responsible for managing, evolving, and optimizing Safra's web environments, operating in an integrated manner across user experience, conversion, and results measurement. The goal is to ensure websites function as strategic business assets, aligning commercial objectives, digital experience, and reliable data. **Responsibilities and Duties** * Optimize website and web journey conversion, with strong emphasis on tag implementation and maintenance; * Perform event measurement and execute A/B tests; * Contribute to digital performance through data analysis and continuous adjustments to user journeys. **Requirements and Qualifications** * Completed undergraduate degree in Marketing, Advertising, Business Administration, Engineering, Information Systems, or related fields. * Excel/PowerPoint (intermediate/advanced); * Experience with Google Tag Manager (GTM); Google Analytics (GA4); Pixel and event configuration (Meta Pixel, Google Ads, Floodlight); A/B testing tools (Optimizely, VWO or similar); Basic knowledge of HTML, CSS, and JavaScript for tag troubleshooting; Platform integration between media and analytics tools (a plus). **Additional Information** * Academic and technical training programs; * Career development opportunities; * Meal voucher and food allowance; * Health and dental insurance; * Life insurance; * Profit-sharing bonus (PLR), based on the bank’s results; * Special conditions on our financial products; * Extended maternity leave; * Childcare / babysitter assistance; * J. Safra Club (discounts at pharmacies, leisure, wellness and health, education, and summer camp on the southern coast of São Paulo). **All our positions are open to People with Disabilities (PCDs). If you qualify or know someone who does, join us!** For 180 years, we have navigated the seas of Brazil’s and the world’s financial markets. With over 9,000 specialists and presence in 28 countries, we are today the 4th largest private bank in Brazil. Our history and solidity give us confidence to continue innovating. We invest in technology and create tailored solutions to care for those who trust us: clients, suppliers, and our specialists—our employees. Here, you’ll find an institution built by people who value partnerships, learn from experiences, and transform adverse scenarios into new opportunities. We are a diverse, multi-generational team offering career opportunities across multiple areas.  #BeAnExpert #BeSafra #JoinSafra