Senior Product Marketing Analyst

Description

Job Summary: We are seeking a Senior Product Marketing Analyst for competitive intelligence, go-to-market strategy, and commercial support in the notebook parts e-commerce space. Key Highlights: 1. Culture rooted in Truth with Love, Humility, High Performance, and Faith 2. Monitor the market and competition to transform data into decisions 3. Lead the launch of new products and define positioning We are a company born from a story of resilience and passion, and have become a reference in the notebook parts e-commerce space. With a culture rooted in **Truth with Love, Humility, High-Performance Work, and Faith**, we foster a collaborative, authentic environment focused on excellence. We are looking for a **Senior Product Marketing Analyst** to support competitive intelligence, go-to-market strategy, and commercial operations in an integrated capacity: monitor the market and competition to transform data into decisions; define how new and existing SKUs will be positioned so customers choose BringIT for trust—not price; and translate all of this into strong, actionable arguments enabling our B2B and Trade teams to sell more confidently and efficiently. **Responsibilities and Duties** * Positioning and Messaging: Define the technical "tone of voice" and key differentiators for each product line (Batteries, Screens, Power Adapters) to guide Content and Social Media Analysts. * Competitive Intelligence and Pricing: Monitor competitors via Nubimetrics and suggest adjustments—not only to pricing but also to value proposition (e.g., "They are cheaper, but we hold certification X"). * Go-To-Market (GTM): Lead the launch of new products, ensuring the market understands why that new SKU is necessary and how it differentiates from competitors. * Sell-out and Lifecycle Analysis: Track product turnover and identify when a "hero" item is losing relevance against competitors, proposing reactivation plans. * Voice of the Customer (Reviews): Analyze customer feedback (ours and competitors’) to uncover marketing opportunities and improve product communication. * Sales Enablement: Create supporting materials and sales arguments for the Trade & B2B teams, facilitating frontline conversion. **Requirements and Qualifications** * Bachelor’s degree in Marketing, Advertising and Public Relations, or related fields. * Solid experience in Product Marketing or Market Intelligence. * Experience with the Marketplace ecosystem (Mercado Livre, Shopee, Magazine Luiza). * Advanced Excel skills (cross-referencing market data vs. internal data). * Familiarity with Branding and Sales Funnel concepts. **Nice-to-have qualifications:** * Technical knowledge of hardware/notebooks or experience in durable goods companies. * Strong experience in Product Marketing or Market Intelligence within e-commerce: familiarity with product lifecycle management and marketplace-level competitive analysis. * Data Tool Management: Proven experience with Nubimetrics (or similar marketplace analytics tools). * Strategic Brief Creation: Experience translating technical product data for creative teams (Design/Content), ensuring final communications drive sales. * Differentiation Analysis: Experience in "commodity" or technology markets where the challenge was shifting focus away from price and toward quality/authority. **Additional Information** #### **Benefits offered by bringIT from day one:** * **Health insurance:** Bradesco Saúde Top plan, no co-payment, no waiting periods * **Dental insurance:** Odontoprev plan, no co-payment, no waiting periods * **Flexible benefits:** R$ 500.00 monthly, usable as preferred * **Meal or Food Allowance:** R$ 30.00 per day * **Transportation Benefit or Fuel Allowance** * **Extended maternity and paternity leave:** We are a citizen company! * **Life insurance** * **Teladoc:** Access to high-quality telemedicine for convenient healthcare * **Wellhub (formerly Gympass):** Wellness and physical activities * **SESC:** Access to SESC’s full network of services and leisure offerings #### **After 90 days:** * Birthday day off * Exclusive discount on bringIT products At bringIT, we believe people are the driving force behind our success. Here, we cultivate a welcoming and dynamic environment where our values—Truth with Love, Humility, High Performance, and Faith—guide our actions and relationships. We are passionate about technology and creating innovative solutions for our customers—but we also value the personal and professional growth of every team member. Together, we live our purpose of "ora et labora"—working with dedication, collaborating with one another, and celebrating our achievements. Join a team that combines excellence with purpose and transforms challenges into opportunities!