If your essence is **Cooperation**, join our team! We are **Protagonists** striving to make a difference in people’s lives. In our daily work, the spirit of collectivity is present in every action, contributing to everyone’s success—because here, **We Build a Better World Together**. We are seeking a professional to work across our digital channels. This person will be responsible for ensuring interaction quality, analyzing conversations, designing text-based journeys, and developing initiatives for **customer retention, activation, and product/service offerings**, delivering a personalized and engaging experience for our cooperative members. **Responsibilities and Duties** * Perform **content curation** on the WhatsApp channel, ensuring alignment with brand identity and a positive cooperative member experience. Review **conversations** to identify patterns, recurring questions, and opportunities for improvement. * Develop **conversational journeys** for **Customer Retention** (relationship management and proactive support), **Customer Activation** (onboarding and usage encouragement), and **Product and Service Offerings** (promotional campaigns, cross-selling, and upselling). * Create clear, concise, and humanized messages aligned with the brand tone. * Evaluate content performance and propose continuous improvements. * Carry out other duties related to this position. **Requirements and Qualifications** * Currently pursuing or having completed a bachelor’s degree in Communications, Marketing, Advertising, or related fields; * Knowledge of advertising copywriting and/or content production; * Experience managing digital channels: Ubots, E-marketing, and CRM. **Preferred Qualifications:** * Familiarity with automation tools and chatbots. * Experience designing conversational journeys at an advertising or digital marketing agency. * Knowledge of customer retention and activation strategies. * Familiarity with engagement and conversion metrics. * Experience in Customer Experience (CX). **Additional Information** **Benefits:** * Meal and Food Allowance (Flash); * 13th-month Meal and Food Allowance (Flash); * National Unimed Health Plan; * Uniodonto Dental Plan; * Private Pension Plan; * Life Insurance; * Childcare Assistance; * Education Assistance; * Extended Maternity/Paternity Leave; * ANBIMA Certification Reimbursement. **Variable Compensation:** * Semi-annual PPR (Profit-Sharing Plan). We are a Credit Cooperative belonging to the Ailos System, operating in Santa Catarina and Paraná states, with 19 service units and coverage across 147 municipalities. For 17 years, we have believed in the power of collaboration and human development—whether for our employees, cooperative members, or communities. With over 77,000 cooperative members and 250 employees, we are guided by our vision: to grow sustainably and become the most relevant financial institution in our region. Progress is part of our essence; therefore, new opportunities continuously emerge within our teams. Here, everyone is a protagonist, driven daily by a culture put into action—we go even further! At Ailos Civia, we value talent development and recognize each individual’s role in fulfilling our purpose: **Building a Better World Together.**