Advertising Copywriter

Description

Job Summary: We are seeking a Mid-Level Advertising Copywriter with agency experience and expertise in 360° campaigns, skilled in concept development, narrative construction, and campaign extensions, and capable of managing the full creative process—from briefing to delivery. Key Highlights: 1. Extensive experience in advertising agencies 2. Proven experience in developing 360° campaigns 3. Mastery of concept, narrative, and campaign extensions We are looking for a Mid-Level Advertising Copywriter with extensive agency experience and hands-on expertise in creating 360° campaigns. We seek someone who masters concept development, narrative construction, and campaign extensions, and who can operate effectively within a professional creative workflow—from briefing to delivery. If you possess a strong portfolio, understand the pace of agency life, and excel at writing copy for campaigns and activations, this role is for you. Responsibilities: \- Develop creative concepts, full campaigns, and extensions (online/offline); \- Write copy for branding, product, retail, and activation projects; \- Produce content for online assets (social media, banners, videos, key visuals, landing pages) and offline assets (films, commercials, out-of-home, print); \- Script for TV, digital, radio, and short-form media; \- Translate ideas into clear, persuasive, and brand-positioning–consistent messages; \- Collaborate with art directors, account managers, and planners to ensure creative alignment. Requirements: Participation in pitches, strategic presentations, and campaign defense; Versatility across diverse sectors (consumer goods, services, retail, institutional, etc.); Knowledge of communication trends and digital language.