Social Media

Description

Job Summary: The professional will be responsible for managing the CEO's and experts' digital image and positioning, developing and producing strategic content for various platforms, monitoring performance, and maintaining alignment with leadership. Key Highlights: 1. Leadership image management and digital positioning. 2. Strategic planning and production of engaging content. 3. Analysis of metrics to optimize performance. We are a multi-family office with 21 years of experience in the Brazilian market, specializing in serving entrepreneurial and high-net-worth families. With over BRL 30 billion structured and more than 40+ families served, MAM is a reference in wealth management, investment structuring, and asset protection. The firm operates across five macro-areas: Succession/Corporate/Tax, Financial/Accounting/Fiscal, Insurance and Security, Banking Allocation, and Real Economy (M&A, Real Estate). **Your Responsibilities:** * Image and Digital Positioning Management: Build authority and strengthen the CEO's and experts' reputation. * Ensure alignment between content, tone of voice, and company values. * Strategic Content Planning: Collaborate with the strategist to develop a robust editorial calendar (monthly/quarterly). * Adapt technical topics (equity, trust, financial markets) into accessible and engaging language. * Create narratives connecting institutional messaging with human elements (case studies, behind-the-scenes, CEO opinions). * Content Production and Curation: Write captions and scripts for posts, reels, and LinkedIn. * Define content themes based on market trends and sector relevance. Select and adapt materials (videos, photos, articles) for different platforms. * Social Media Operational Management: Schedule posts, maintain consistency, and uphold feed layout/editorial line. Interact strategically with followers (not as a junior community manager). * Ensure coordinated execution with designers, videomakers, and strategists. * Monitoring and Reporting: Analyze engagement, reach, and conversion metrics. * Provide actionable insights to optimize performance. * Monitor competitors and industry benchmarks. * Continuous Alignment with the CEO and Experts: Prepare strategic summaries for approval without overburdening leadership. * Anticipate crises or sensitive topics and suggest communication pathways. Be proactive in gathering inputs: quick interviews, impactful quotes, behind-the-scenes footage * **Requirements:** * Completed undergraduate degree (preferably in Communications, Advertising, Marketing, Journalism, or related fields). * Proven experience managing social media for executives, premium service firms, financial institutions, or consulting firms. * Advanced proficiency in digital platforms: Instagram, LinkedIn (essential for CEOs and experts), TikTok (if strategically relevant), YouTube Shorts, and YouTube channel. * Ability to strategically plan content aligned with institutional and personal branding (tone of voice, archetypes, authority). * Excellent writing and storytelling skills. * Knowledge of personal and institutional branding. * Management of an integrated editorial calendar with PR, strategists, and experts. * Basic design skills (Canva/Photoshop/Illustrator). * Performance metrics and analytics (KPIs) — proficiency in Meta Business Suite, LinkedIn Analytics, and tools such as RD Station, Google Analytics, etc. * Strong internal relationship management skills. * Business/financial market culture — must understand this sector