Description: * Bachelor's degree completed in Administration, Marketing, Advertising, Economics, Engineering, or related fields. * Prior experience in loyalty programs with points or cashback. * Experience with specific loyalty tools. * Knowledge of data analysis tools (Excel, Power BI, Google Analytics, etc.). * Familiarity with CRM platforms (Salesforce, Oracle, RD Station, etc.). * Experience in B2C companies, especially in retail and e-commerce sectors. * Analytical mindset: Data-oriented profile, with ability to interpret metrics, generate insights, and propose improvements based on concrete results. * Proactivity: Owner mindset, with initiative to identify opportunities, solve problems, and propose innovations in loyalty programs. * Collaboration and teamwork: Ability to communicate effectively and work integrally with departments such as Marketing, Product, Sales, IT, and Customer Support. * Organization and time management: Ability to manage multiple simultaneous demands and projects, with a sense of priority and accountability. * Clear and objective communication: Ability to translate analyses and strategies into presentations and reports understandable by diverse audiences. * Curiosity and continuous learning: Interest in emerging trends in customer experience, relationship marketing, and loyalty technologies. * Lead the launch of the loyalty program; * Define redemption rules, benefits, and participation criteria; * Specify and monitor integrations with the program’s marketplace; * Plan and execute promotional campaigns focused on customer retention; * Evaluate customer behavior, segment different profiles (new, active, inactive, VIPs), and align their needs with those of the loyalty program; * Identify improvement opportunities and propose tests (e.g., A/B tests) to validate hypotheses and enhance strategy effectiveness; * Monitor key business metrics—such as engagement, average order value, and satisfaction—to assess loyalty program performance; * Identify behavioral patterns and opportunities for customer relationship development; * Work with CRM, BI, and marketing automation platforms. 2512220202491879045