Senior Analyst (E-commerce)

Description

Job Summary: Manage and optimize Seculus' e-commerce platform, ensuring integration, digital marketing effectiveness, and customer satisfaction. Key Highlights: 1. Operate and manage the company's own e-commerce platform on VTEX IO 2. Plan and execute digital marketing initiatives to optimize results 3. Lead seasonal and activation campaigns to boost sales **\#JoinSeculus!!! ❤️** Seculus, rooted in the tradition of high-end jewelry, imbues each timepiece with a unique identity. Going beyond being merely an accessory manufacturer, the brand represents a choice for those seeking distinction, excellence, and outstanding value for money—harmonizing precision with innovative elegance. With over 35 years of history, our creations reflect timelessness and authenticity, combined with contemporary design, versatility, and quality. On a continuous expansion journey, we seek talents who value innovation, teamwork, and constant growth. If you share these values, join the Seculus team! We look forward to learning about your skills and experience and finding the ideal position for you within our company. **Responsibilities and Duties:** * Operate and manage the company's own e-commerce platform on VTEX IO, including product updates, campaigns, and storefronts; * Plan and execute digital marketing initiatives, monitor performance metrics and sales funnels; * Ensure integrations with ERP systems, payment gateways, and marketing tools, while generating reports and analyses to optimize results; * Collaborate with internal departments and vendors to improve and resolve technical and operational requirements. * Manage the entire e-commerce platform, including defining product assortment, tracking product lifecycle on the website, and creating customer purchase journeys; * Monitor order flow from approval through to customer delivery, collaborating with logistics and customer service teams to ensure customer satisfaction; * Monitor and analyze performance metrics (traffic, conversion rate, bounce rate, etc.) to optimize the website and campaigns; * Lead and oversee the creation and execution of seasonal and activation campaigns, coordinating with the marketing team to drive sales and brand visibility; * Manage relationships with vendors and technology partners of the platform. **Requirements:** * Experience managing and operating an in-house e-commerce platform, preferably on VTEX IO (operation and configuration); * Experience in digital marketing and using performance tools (Google Ads, Meta Ads, Google Analytics, RD Station or similar); * Knowledge of integrations with ERP systems, payment gateways, and e-commerce hubs. * Experience analyzing KPIs, sales funnels, and conversion optimization. * Proficiency in the VTEX IO platform. * Familiarity with CRM tools, email marketing platforms, and content management systems. * Knowledge of SEO and best practices for optimizing content and organic performance.