Performance Analyst

Description

Job Summary: Performance Analyst responsible for strategic planning and operational execution to generate digital traffic, as well as monitoring and optimizing campaigns. Key Highlights: 1. Strategic and operational execution in digital traffic generation. 2. Monitoring and optimization of digital campaigns. 3. Development of analyses and insights for digital execution. Description: Do you identify with our challenge? You're just one step away! Learn about the requirements and join us! * Bachelor's degree in Marketing, Business Administration, or related fields; * Proficiency in Microsoft Office Suite; * Knowledge of Google Ads, Meta Ads, YouTube, LinkedIn, and TikTok; * Understanding of marketing for the sales funnel; * Proficiency in Search Ads; * Experience managing landing pages (LPs). Your challenges as a Performance Analyst will include: * Designing strategic plans and executing operational activities to generate digital traffic; * Continuously monitoring campaigns against KPIs such as CPL, CPA, CRT, CPC, Conversion Rate, CAC, and ROI to propose and implement optimizations and improvements; * Developing analyses, insights, and learnings related to digital execution, as well as testing methodologies; * Managing online media, producing reports, and analyzing campaign performance; * Leading technical meetings with internal clients to present actions, interpret results, and plan next steps. 251220020255823594