Content Writer

Description

Job Summary: The content writer will create and develop engaging and informative texts, playing a fundamental role in Editora Viseu's institutional and commercial communication channels. Key Highlights: 1. Creation and development of engaging and informative texts 2. A key component in institutional and commercial communication channels 3. Familiarity with content marketing and SEO The content writer will be responsible for creating and developing engaging, creative, informative texts that deliver an excellent reading experience for our customers. At Editora Viseu, this professional will participate in diverse projects and serve as a key component across all institutional and commercial communication channels. Therefore, we seek a candidate with strong communication skills, familiarity with content marketing, and willingness to learn and share knowledge. Job Responsibilities * Develop top-of-funnel, mid-funnel, and bottom-of-funnel marketing content; * Write relationship and lead-nurturing marketing emails; * Author blog posts aligned with SEO best practices; * Update content following SEO best practice guidelines, as well as perform search engine optimizations; * Draft social media captions and copy; * Participate in developing editorial calendars for blogs, social media, and other channels; * Collaborate with other professionals, focusing on department-defined metrics and OKRs REQUIREMENTS * Bachelor’s degree or currently pursuing one in Journalism, Advertising and Public Relations, Communication and Multimedia, Marketing, or related fields; * Experience in digital content marketing; * Knowledge of SEO; * Familiarity with MLabs and Meta Business Suite; * Experience with demand management tools (Trello, ClickUp); * Microsoft Office and Google Sheets;