Description: Education / Specialization* Bachelor's degree in Marketing, Communications, Advertising and Public Relations, Business Administration, Statistics, or related fields. Specific Knowledge* Advanced knowledge of CRM tools (Salesforce, HubSpot, Responsys, Insider, or similar); * Proficiency in Excel and data visualization tools (Tableau, Power BI, etc.); * Knowledge of Web Analytics tools (GA4, among others); * Experience in marketing automation and customer segmentation; * Excellent verbal and written communication skills; * Ability to work with large volumes of data and transform them into actionable insights. Technical Skills* Proficiency in CRM tools and marketing automation platforms; * Experience in data analysis and interpretation of performance metrics; * Ability to develop dashboards, reports, and strategic analyses; * Solid understanding of UX applied to CRM and customer journey. Responsibilities and Duties* Operate and manage CRM tools and their integrations; * Develop and implement CRM and lifecycle marketing strategies; * Create concepts and guide the creative team for digital campaigns; * Develop and manage customer segmentation for personalized and targeted campaigns; * Create and optimize marketing automation workflows to improve customer engagement and retention; * Build and analyze performance reports, providing insights and opportunities for improvement; * Ensure consistency of CRM initiatives aligned with business strategies. 2512060202191777459