**Hello, we are BRW Group!** **Brazil’s largest house of sports brands**, operating in the Fitness, Sports, Fashion, and Toys segments, with a portfolio of internationally renowned brands present across a wide variety of sports disciplines, gyms, and training centers. **We were founded to foster the pursuit of a healthier life**, connecting passion, innovation, and performance through products and services that transform the sports world. We believe sport has the power to inspire, unite people, and drive change—and we want you to be part of this journey with us! **Working at BRW Group means being in the game to win.** Here, we value authenticity, encourage collective growth, and foster a dynamic environment where innovative ideas come to life. If you seek challenges, want to grow alongside iconic brands, and aim to impact the sports and lifestyle market, this is your place! Join our team and help build the future of sports with us! **Your role in the game** (job summary): As a Senior Salesforce Analyst, you will be one of the primary technical references for the Salesforce ecosystem within BRW, responsible for designing, implementing, and maintaining high-complexity solutions. You will lead strategic initiatives involving Sales Cloud, Service Cloud, Marketing Cloud, Experience Cloud, and CRM Analytics, ensuring robust integrations with SAP Public Cloud and other corporate systems. You will be a key player in CRM evolution, supporting Sales, Marketing, Customer Support, and CX teams by providing critical insights, best practices, and technical guidance for architecture and process decisions. **The plays that depend on you** (day-to-day responsibilities): * Lead administration, configuration, optimization, and evolution of the Salesforce ecosystem. * Design scalable and robust solutions, considering platform architecture, governance, and best practices. * Develop and implement advanced automations, flows, components, and integrations in Salesforce. * Drive integrations between Salesforce and ERP systems (primarily SAP Public Cloud), ensuring reliability and performance. * Serve as the technical reference for campaigns, customer journeys, segmentation, and personalization in Marketing Cloud. * Build analytical models, advanced dashboards, and performance analyses using CRM Analytics. * Participate in strategic decision-making with business areas, translating requirements into sustainable, high-impact solutions. * Support and guide less experienced team members, sharing knowledge and best practices. * Lead and participate in digital transformation, automation, and Customer Experience projects across the entire lifecycle. * Ensure compliance, data governance, security, and scalability across all implemented solutions. Requirements: **What makes you a strong candidate** (requirements) * Proven, solid experience as a Salesforce Analyst or Developer in highly complex environments. * Proficiency in Sales Cloud, Service Cloud, and Marketing Cloud; experience with Experience Cloud is a significant advantage. * Practical experience integrating Salesforce with ERP systems (especially SAP Public Cloud). * Experience with REST/SOAP APIs, Web Services, ETL, and integration patterns. * Strong process analysis, solution design, and technical documentation capabilities. * Experience with CRM Analytics (Tableau CRM) for building dashboards, KPIs, and advanced analytics. * Relevant Salesforce certifications, such as: Salesforce Administrator, Platform App Builder, Sales/Service Cloud Consultant, Marketing Cloud Email Specialist, or Consultant. * Ability to work autonomously, with ownership mindset, systemic vision, and focus on scalability. **Differentiators that get you off the bench** (attributes that add value) * Prior involvement in Customer Experience and digital transformation projects. * Experience with MuleSoft, Tableau, Pardot/Account Engagement, or similar tools. * Knowledge of SAP BTP, SAP CPI, or other integration platforms. * Experience with Agile methodologies (Scrum, Kanban) and project management tools. * Experience in data modeling, governance, LGPD, and corporate security. Benefits **Your Athlete Kit** (benefits that prepare you for the game): * Transportation allowance/fuel assistance * Meal/food voucher * Health insurance * Wellhub (access to gyms and wellness apps) * Discounts on English courses, undergraduate and graduate programs * BRW Club discounts on products * Market-competitive salary