CRM Analyst PL

Description

Job Summary: CRM Analyst PL to lead customer relationship management, design communication journeys, and develop hyper-personalized communications. Key Highlights: 1. Working in the Active Desk Management team, with a focus on customer relationship management 2. Developing multichannel and hyper-personalized communications 3. Collaborating with strategists to optimize CRM initiatives **About Bradesco** Bradesco is one of Brazil's largest financial groups, with a history marked by pioneering spirit and innovation. Through our broadly diversified portfolio of financial products, banking services, and insurance offerings, we contribute to fulfilling individuals' aspirations and supporting the sustainable growth of businesses and society. Join our financial ecosystem and impact the experience of millions of people! At Bradesco, we value diversity in all its forms. Therefore, our job openings are open to everyone, regardless of gender, race, sexual orientation, disability, age, or any other characteristic. Learn more at https://banco.bradesco/html/classic/sobre/index.shtm **Responsibilities and Duties** What is our CRM team? Our central objective is to consolidate and lead customer relationship management across the Bradesco Organization, specifically through proactive outreach via commercial actions for product offerings and relationship-building focused on loyalty and engagement—ensuring a corporate-wide, customer-centric approach. Work model: Hybrid – 3 days onsite Unit: Osasco – SP **What will your day-to-day look like?** As a CRM Analyst PL, you will work within the Active Desk Management team, and your main responsibilities will include: * Designing complex multichannel communication journeys and building/automating execution of these campaigns using Salesforce Marketing Cloud and Marketing Cloud Personalization. * Developing hyper-personalized communications using languages such as SQL, AMPscript, HTML, CSS, and JavaScript. * Actively participating in strategy development, proposing tests and personalized content. * Collaborating closely with campaign strategists, data specialists, insights teams, and performance analysts to optimize development efforts and improve implementation efficiency. Contributing to the team’s technical evolution by sharing knowledge and best practices. * Standardizing development processes, implementing validation and sanity-check procedures for communication journeys to ensure quality, scalability, and governance. * Documenting implemented processes. **Requirements and Qualifications** What do you need to have or know? * Bachelor’s degree completed in fields such as Marketing, Advertising and Public Relations, Business Administration, Information Systems, Computer Science, Engineering, Statistics, or related disciplines. * Prior experience in CRM campaign publishing, with emphasis on orchestrating communication journeys using Salesforce Marketing Cloud. * Experience with Salesforce Marketing Cloud and Marketing Cloud Personalization. Knowledge of SQL, AMPscript, HTML, and JavaScript. **What We Offer** At Bradesco, we value health and well-being, offering an extensive portfolio of benefits to all our employees: * Profit Sharing (PLR) or Bonus: Based on position eligibility* * Health Insurance * Dental Insurance * Life Insurance * Meal Allowance * Food Voucher * 13th Food Basket * Total Pass * Transportation Voucher (optional enrollment) * Discounts on products and services from partner companies * Private Pension Plan (optional enrollment, with financial contribution from Bradesco Organization) * Viva Bem Bradesco: Health, Well-being, and Quality of Life Program * Unibrad: Bradesco Corporate University * Fee Waivers: Special conditions across various products and services * Daycare or Babysitter Assistance * Extended Paternity Leave of 20 days * Maternity Leave of 180 days, including supportive assistance from pregnancy through postpartum