E-commerce & Digital Performance Analyst

Description

Job Summary: An E-commerce Digital Performance Analyst is responsible for planning, executing, and analyzing strategies to optimize online sales and digital campaign performance. Key Highlights: 1. Online sales optimization and digital performance 2. Market and competitive analysis for growth 3. E-commerce management and optimization, and media campaign optimization The E-commerce Digital Performance Analyst plans, executes, and analyzes strategies to optimize online sales and digital campaign performance. This role identifies growth opportunities, conducts market and competitive analyses, and proposes continuous improvements to achieve the company's business objectives. **Responsibilities:** * E-commerce management and optimization (product listings, performance, and user experience); * Planning, execution, and monitoring of paid media campaigns (Google, Meta, etc.); * Social media management with a performance focus, including promotion and results analysis; * Development and strategic alignment of content to commercial and institutional objectives; * Monitoring of metrics and identification of growth opportunities.