Creative Copywriter (Full-Funnel)

Description

Job Summary: We are seeking a senior copywriter to develop and execute an integrated communication strategy, building TAG's narrative and persuasive quality. Key Highlights: 1. Build narrative and persuasive quality throughout TAG's content journey. 2. Create performance-focused copy for ads and landing pages. 3. Develop storytelling and editorial content with an SEO mindset. We are a **Marketing** team passionate about transforming the world through books. Our team comprises creative, innovative, and results-driven minds united to solve challenges strategically and bring the magic of reading into more people's lives. Here, we believe in the power of communication to transform curiosity into belonging, and we work with the purpose of bringing more books into people's lives—strengthening the reading habit and building a community inspired by every page. Our goal is to scale the business and increase visibility for **TAG**, leveraging strategic content to forge genuine connections and attract new members to join the club. If you're driven by passion for challenges, possess creativity to turn ideas into action, and wish to join a team that believes in the transformative potential of books, come join our team! We are looking for a **senior copywriter** to develop and ensure execution of an **integrated communication strategy**, building narrative and persuasive quality across TAG's entire content journey. If you set high standards, work autonomously and collaboratively, and want to impact people's lives through books, this role could be yours! **Responsibilities and Duties** Your mission is to build narrative and persuasive quality across TAG's entire content journey: from the first ad capturing attention, to the email recovering a cancellation, to our brand’s emotional manifesto. You will translate our positioning into captivating, conversion-driven copy. **What you’ll do daily:** * **Conversion Copy (Growth):** Create performance-focused copy for ads (Meta, Google, TikTok), campaign landing pages, UGC creator scripts, and A/B testing journeys (CRO). * **Retention and CRM Copy:** Develop persuasive and empathetic communication sequences. Write emails and automation flows for onboarding, engagement, churn prevention, and reactivation campaigns for former subscribers. * **Storytelling and Branding (Branding):** Serve as the right hand to the Branding Management team in embodying TAG’s new Tone of Voice. Draft manifestos, press releases, institutional video scripts, and naming for special projects. * **Editorial Content:** Produce evergreen and strategic content for the Blog (with SEO vision) and community newsletters, reinforcing TAG’s authority in the literary market. * **Institutional Content:** Produce content for announcements, website FAQs, sales landing pages, product pages, and others. **Requirements and Qualifications** **What we seek in a candidate:** * Education: Communication, Journalism, Advertising, or related fields. * Robust portfolio demonstrating versatility: we want to see emotionally resonant brand-building texts alongside aggressive conversion copy (landing pages, email marketing, ads). * Mastery of psychological triggers, information architecture, and best practices in UX Writing/SEO. * Analytical ability to interpret A/B copy test results and iterate rapidly with the Growth and Retention teams. * Self-managed and collaborative profile, capable of seamlessly navigating Branding, Acquisition, and Product demands without losing focus on the brand’s central narrative. * Genuine passion for literature, books, and the publishing industry. **Additional Information** **What you’ll find when joining the TAG team:** Meal Allowance via Flash card (Visa) — freedom to choose where to use it. Health and Dental Insurance — fully covered by TAG, with co-payment. Reading always within reach! — Free subscription to TAG Curadoria or TAG Inéditos, plus discounts on the second kit and at TAG Bookstore. Birthday Day Off — celebrate your way! Discounted access to gyms and studios nationwide — care for your health with Totalpass. Mobility Allowance — because getting here is part of the experience. Parenting Joy Policy — extended support for parents, including expanded leave and other special benefits. Development Incentive — support for courses, books, events, and anything contributing to your growth. Relaxed environment and flexible hours — because we believe in light, autonomous work. Hybrid Work Model — two days per week in the office, either at Instituto Caldeira in Porto Alegre or Bucc Coworking in São Paulo. We are a book subscription club that believes **literature can be both profound and accessible.** We believe every human being is driven by stories—and that the right approach is all it takes to awaken a love of reading. That’s why we send monthly kits designed to broaden our members’ literary horizons and deepen their relationship with books. We launched the club in July 2014 and, in our first month of shipments, had only 65 members. Today, we ship over **35,000 boxes** every month across Brazil—a milestone that has established us as **one of the largest subscription clubs** in the country. The boxes are the soul of our community, but the experience goes beyond them: we have numerous other channels to expand our passion for literature. TAG offers a mobile app, in-person meetups, social media, a blog, a bookstore, a podcast, the Cabeceira app, and our newest launch—the Collab Clubs with Bookster and Marcela Ceribelli. We’ve received recognition both nationally and internationally. In 2017, TAG was awarded the **Entrepreneur of Success Award** by Pequenas Empresa Grandes Negócios magazine. At the 2018 London Book Fair, we received The Quantum Publishing Innovation of Excellence Award, a **global award for innovation in the publishing industry.** However, many challenges still lie ahead. In 2025, we participated in the Bienal do Livro and other major national publishing industry fairs. And to realize the many dreams ahead, we’re searching for **new characters** who want to be protagonists in the next chapters of this exciting and challenging entrepreneurial adventure.