The Retention Analyst is responsible for developing strategies to retain existing customers, identifying potential reasons for cancellation, and proposing solutions to retain them. They proactively prevent customer loss by seeking customer satisfaction and loyalty. * Conduct data analysis to identify customers at risk of cancellation. * Contact identified customers to investigate reasons for dissatisfaction. * Propose personalized solutions to retain customers, such as discounts, benefits, or service improvements. * Monitor the effectiveness of implemented retention actions, evaluating their impact on reducing the cancellation rate. * Prepare periodic reports on retention action results and propose necessary adjustments. * Participate in meetings with other company departments to align retention strategies and product/service improvements. * Stay updated on market trends and best practices in customer retention. * Contribute to building a solid and long-term relationship with customers, aiming for loyalty and increased satisfaction.
João Silva
Indeed · HR
João Silva
Indeed · HR
