Growth Operations Internship

Description

**ABOUT CLUBE DO VALOR** **Clube do Valor** was founded in **2015** with the ambitious goal of genuinely transforming Brazilians’ relationship with money. Over time, we made mistakes—and learned immensely. We realized that, for us, two things truly matter: **purpose** (what drives us) and **culture** (who we are and how we act). Our purpose is bold: **to bring financial peace of mind to all Brazilians**, enabling each person to live the life of their dreams. To advance toward this purpose, we operate across two complementary fronts: education and investment management. To date, we have impacted over **40,000 Brazilians** through our content and reached **BRL 5.6 billion** in assets under management and advisory. **OUR VALUES** Our set of values reflects what it means to be an entrepreneur and a partner who delivers VALUE to Clube do Valor (CDV): **V**alue results, hard work, and smart work; **A**ssume ownership of your personal and collective growth; **L**ead with integrity, transparency, and humility in everything we do; **O**bsessively delight our customers and audience; **R**ecognize those who deliver swiftly and adapt quickly. **ABOUT THIS POSITION** Work at the intersection of data, paid media, and conversion design—learning hands-on the full engine of high-performance digital marketing. You’ll be trained to create high-impact creatives and campaign pages (leveraging Artificial Intelligence for scale), while simultaneously operating and optimizing campaigns directly on paid traffic platforms (Meta and Google Ads). More than just an executor, you’ll learn to connect visual design with financial outcomes—understanding how creatives influence lead cost and final revenue—acting as a true Growth Scientist for Clube do Valor. **YOUR KEY FOCUS AREAS** #### **Performance Design & AI-Powered Creation** * Create and iterate creative variations for paid traffic campaigns (Meta, YouTube, Google) based on templates, proven controls, and team direction. * Actively use generative AI tools to accelerate editing, resizing, format adaptation, and image generation. * Support the creation, updating, and optimization of landing pages and campaign pages—applying layout adjustments, visual hierarchy improvements, and optimized CTAs to increase conversion. * Ensure brand consistency by applying Clube do Valor’s visual identity and design system. #### **Campaign Management, Operation, and Optimization** * Launch campaigns on Meta Ads and Google Ads per leadership-defined plans. * Perform daily basic optimizations: adjust budgets (increase or decrease spend), pause low-performing ads, and scale top-performing ones. * Monitor creative fatigue for assets you’ve created—promptly identifying and executing rapid refreshes of creative assets. * Implement and monitor practical A/B tests across audiences, copy, and especially visual variations. **Data Analysis and Collaboration** * Analyze core funnel metrics (Impressions, CTR, Cost per Lead, Page Conversion) to understand root causes behind performance. * Produce weekly performance reports integrating traffic and design perspectives—delivering actionable insights for upcoming test cycles. * Actively participate in campaign planning and review rituals with the Conversion team. **WHAT WE LOOK FOR IN YOU** **Education:** Currently enrolled in Engineering, Business Administration, Marketing, Design, Graphic Design, Advertising, Technology/Data, or Economics/Finance. **Specific Knowledge:** * Basic knowledge or strong interest in design tools (Figma, Photoshop, Canva, or similar). * Familiarity with at least one generative AI tool (ChatGPT, Midjourney, Leonardo.ai, etc.). * Basic-to-intermediate Excel or Google Sheets (formulas, filters, data organization). * Strong mathematical/logical reasoning and solid written communication skills. **Nice-to-Haves:** * Familiarity with landing page tools (WordPress/Elementor or similar). * Basic understanding of marketing metrics (CTR, CPC, CPA, ROI). * Introductory knowledge of *prompt engineering* applied to visual and textual creation. **OUR BENEFITS** **HEALTH** **Conexa Saúde:** We value mental health care—thus, we cover up to 4 therapy sessions per month. **Health Insurance:** We value our team’s well-being! We offer optional enrollment in Unimed health insurance at an affordable cost. **Total Pass:** Access to an exclusive platform offering workouts, recipes, meditation, gym discounts, and more. **EDUCATION AND DEVELOPMENT** **CDV Courses:** We provide full access to all our courses—for employees and up to 2 family members or friends. **Learning Platforms:** A curated menu of courses from multiple platforms, available on demand. **WELL-BEING** **Work Environment:** We believe in autonomy—so our environment is flexible and supportive of member development and growth. **Maternity & Paternity Leave:** We recognize this is a unique life moment—so our club members enjoy extended leave benefits. **GROWTH** **Leadership Development Program (PDL):** We value internal growth and leadership cultivation. Our PDL targets employees pursuing management careers—offering learning paths, mentoring, and strategic development. **Specialist Development Program (PDE):** A robust, continuous journey designed to build world-class technical leaders within CDV. **Partner Formation Program (PFPartners):** A pathway to becoming an owner of Clube do Valor—structured to transform exceptional talent into partners. **FINANCIAL PEACE OF MIND** **Multi-Flexible Benefits:** We use the Flash card, granting you autonomy to allocate your benefit across transportation, meals, culture, leisure, and more. **Wealth Services:** Discounted Wealth Management and Advisory services for all team members and their families. **Profit Sharing (PLR):** Multi-salary bonuses awarded annually, based on both company and individual performance. **MORE ABOUT CLUBE DO VALOR** **Our website:** https://clubedovalor.com.br/ **Our Social Media:** * **Instagram**: ramirogomesferreira, clube.do.valor and almeidabfelipe * **YouTube**: Clube do Valor * **LinkedIn**: ClubeDoValor