Description: * Bachelor's degree in Marketing, Advertising and Public Relations, Social Communication, Public Relations, or Journalism. * Market, competitive, and benchmarking analysis. * SEO (Search Engine Optimization). * Inbound marketing. * Best practices for website planning and development. * Paid traffic. * Planning and management of strategies across major social media channels. * Proficiency in data analysis and data-driven decision-making. * Digital marketing strategies via email. * Persuasive writing techniques, positioning, brand values, voice, and brand territories. * Plan, create, and manage digital content for various internal and external platforms (posts, blogs, emails, landing pages, etc.). * Produce and review materials (texts, videos, images, etc.), considering client department requirements and technical aspects such as target audience persona or the functionality of the social network/platform to be used. * Support the development of learning objects for the education platform. * Conduct performance and reach analyses of published content. * Define dissemination strategies to boost results and target audience engagement. * Monitor and respond to customer interactions across respective channels. 2512170202551870832