Content Analyst I

Description

Job Summary: The professional will be responsible for creating content that connects, engages, and demonstrates the impact of the Vidalink benefit on users' lives, translating health and wellness topics. Key Highlights: 1. Create relevant content for various channels, from the app to the blog. 2. Actively participate in organizing and presenting webinars and videos. 3. Plan SEO/GEO strategy and produce materials focused on engagement. **Nice to meet you—we’re Vidalink!** We are driven by the belief that people have a natural desire to live healthier, more balanced, and more fulfilling lives—and that we can support them on this journey. In this role, you will transform information into value by creating content that connects, engages, and practically demonstrates the impact of our benefit on users’ lives. You will develop materials for diverse channels—from the app to the blog, newsletters to live streams—always challenged to translate health and wellness topics simply and meaningfully. If you enjoy writing, communicating, appearing on video, and creating content that truly makes a difference in people’s lives, this opportunity is for you. **Enjoyed our proposal?** **Let’s join our team!** **Responsibilities and Duties** * Create content that explains and highlights the advantages of the benefit, translating features into perceived value. * Be responsible for developing communications that delight users and strengthen user connection. * Actively participate in organizing and creating webinars and videos, including opening live streams and introducing guests. * Develop in-app content focused on engagement and guidance. * Plan GEO strategy for website and content positioning in AIs such as Google, and produce blog content for Vidalink following best practices in SEO and GEO. * Produce targeted announcements and newsletters for different audiences. * Develop onboarding and engagement journeys (emails and explanatory materials such as banners and brochures). * Monitor metrics and propose continuous improvements. * Support social media with trends and viral content. **Requirements and Qualifications** * Bachelor’s degree in Communications, Journalism, Marketing, Advertising and Public Relations, or related field. * Excellent writing skills and knowledge of GEO and SEO. * Strong communication profile, comfortable expressing oneself in videos, live streams, and various formats. * A “delight mindset”: someone who not only informs but creates valuable content. * Strong ability to transform complex topics into simple, clear, and engaging content. * Strategic perspective on content, understanding its role in activation, engagement, and user retention. **Additional Information** *What you’ll find:* **Vidalink Well-being Plan:** **Medication Plan** 50% coverage for general prescription medications, and 100% coverage for women’s health medications. **360° Well-being:** * Totalpass * Conexa Saúde: online therapy * Personalized meal plans * Well-being check-up: Discover your physical and mental health status * Physical and mental well-being content * Platform with over 3\.500 video classes across various fitness modalities And more: * Amil Health Insurance (co-payment); * Amil Dental Insurance; * MetLife Life Insurance; * Meal or food allowance; * Commitment to diversity; * No dress code (wear your shorts whenever you want!!!); * Extended holidays around all public holidays; * Hybrid work model (3 days per week at the São Caetano office); * Birthday day off; * Lots of fun (we love a good party!!) **So, does it match? Then come make a difference with us!** We are a corporate well-being plan present in your life anytime, anywhere. We’re here to ensure more and more people access genuine well-being in every sense—mental, physical, and personal and professional growth. We’re here to bring smiles. And for this well-being universe to function, we proudly have a team of stars—or rather, Vidalinkers—aligned with our purpose and committed to doing good. If you believe that, together, we can expand horizons and take this well-being experience further than ever, this is your place. Join us! #### **OUR VIDALINK WAY** We are united by the belief that people have a natural desire to live healthily and balanced lives—and that we can support them on this journey. And we believe that to deliver an excellent experience to our customers and users, we must first guarantee the best experience for our employees. After all, leading by example always starts at home, right? We are a GPTW-certified company, with a team that daily fosters a pleasant, humanized, and collaborative work environment. Through empathetic and inspiring leadership, we encourage a 1:1 feedback culture, supporting Vidalinkers’ potential and career development while driving continuous improvement. We are committed and fully demonstrate our capabilities—not only in surpassing goals but also in celebrating each one. Vidalink values the power of diverse teams and upholds respect and diversity across all dimensions. \#VemSerVidalinker