Traffic Manager

Description

Job Summary: Work as a Senior Traffic Manager, focused on results and continuous optimization, planning and refining campaigns across multiple digital platforms. Key Highlights: 1. Expertise in paid media with a focus on high performance and continuous optimization 2. Strategic planning and execution of digital campaigns 3. Integration of campaigns with marketing automation and CRM tools Apply **Job description****:** **ABOUT FLUENCYPASS** Our mission is to transform English language learning experiences in Brazil, making them accessible to everyone. We are pioneers in offering the complete fluency journey: starting with high-quality English courses and culminating in a transformative study-abroad experience. Here, you’ll find a relaxed, agile, and dynamic environment where creativity and collaboration are encouraged. Our clear goal orientation drives continuous growth, while attention to detail ensures excellence in everything we do. We love what we do and are fully committed to every student’s success. If you’re passionate about education and want to contribute to building a high-performing team, join us on this transformative journey! **SENIOR TRAFFIC MANAGER** **JOB DESCRIPTION** * Drive high-performance paid media initiatives, focused on measurable results and continuous optimization. * Plan, execute, and refine campaigns across multiple digital platforms, ensuring investment efficiency, operational precision, and generation of strategic business insights. * Create and optimize audiences, segmentation strategies, and creatives—including A/B testing and CRO strategies; * Configure tags, pixels, events, and custom conversions using tools such as Google Tag Manager and media platforms; * Develop strategic reports with actionable insights for continuous improvement, presenting outcomes to Growth and leadership teams; * Integrate campaigns with marketing automation and CRM tools (HubSpot, Apollo, Insider) to optimize conversion funnels and user journeys; **REQUIREMENTS AND QUALIFICATIONS** * Bachelor’s degree in Marketing, Communications, Business Administration, or related fields. * Proven experience managing paid media campaigns (minimum 3 years); * Certifications in Google Ads, Meta, LinkedIn Ads, or similar platforms. * Experience with Google Analytics GA4, Google Tag Manager, Power BI, UTMs, and event tracking; * Advanced proficiency in major platforms: Google Ads (Search, Display, YouTube, Performance Max), Meta Ads (Facebook and Instagram), LinkedIn Ads, TikTok Ads, Pinterest Ads, programmatic advertising, and DV360; * Experience developing media plans and managing large budgets; * Strong analytical skills with emphasis on KPIs including CTR, CPA, CPC, ROAS, CAC, LTV, ROI, conversion rates, and other strategic metrics; **WORKING HOURS** * 176 hours per month **BENEFITS** * Birthday day off; * 100% scholarship for Fluencypass English courses, including private and conversation classes; * Up to 40% discount on Fluencypass study-abroad programs; * R$ 300 referral bonus; * Free snacks in the office; * Lounge area with relaxation space and massage chair; * On-site mini-market and dining area. **HIRING PROCESS STEPS** 1️⃣ **Culture Assessment** **2️⃣** **HR Interview** 3️⃣ **Profile Mapping** **4️⃣** **Leadership Interview** 5️⃣ **Offer!** **Location****Hiring model****Work model** São Bernardo do Campo, SP, BR Contractor On\-site Apply