Sales Development Representative (SDR)

Description

Job Summary: Responsible for prospecting, qualifying, and engaging leads to pave the way for closing deals and contributing to company growth. Key Highlights: 1. Responsible for identifying, qualifying, and engaging high-potential leads 2. Focus on technical/consultative sales of heavy machinery 3. Use of advanced tools such as LinkedIn Sales Navigator and CRM **Mission:** Act as the frontline in the prospecting process, responsible for identifying, qualifying, and engaging high-potential leads who may become customers—thereby enabling sales representatives to focus on closing deals and directly contributing to the company’s growth and success. **Required Qualifications:** Currently pursuing a bachelor’s degree in Business Administration, Commercial Management, Marketing, Social Communication, or related fields; Experience with CRM systems, Artificial Intelligence tools, LinkedIn Sales Navigator, and other similar platforms; Intermediate to advanced proficiency in Microsoft Office Suite; Solid experience in technical/consultative sales processes for machinery, parts, and services in general—preferably within a heavy machinery company. **Responsibilities:** **Lead Generation and Qualification, including:** In-Depth Research: Utilize various tools and platforms (e.g., LinkedIn Sales Navigator, CRM, databases) to identify companies and contacts matching the company’s Ideal Customer Profile (ICP). Active Prospecting: Proactively reach out via phone, e\-mail, social media, and other platforms to initiate conversations with these leads—aiming to spark interest and gather information. Rigorous Qualification: Apply the company’s qualification methodologies to determine whether a lead possesses the characteristics and needs that make it a strong prospect. **Engagement and Relationship Building** Building Connections: Establish initial relationships with leads by seeking to understand their pain points, challenges, and objectives—using a consultative and empathetic approach. Educating the Lead: Provide relevant information on how the company’s product or service can solve the lead’s problems—positioning the solution as value-driven rather than transactional. Generating Interest: Spark curiosity and desire to learn more by scheduling meetings or demonstrations with Sales Consultants. **Handover of Qualified Leads** Scheduling Meetings: Arrange virtual or in-person meetings between qualified leads and the assigned Sales Consultant. Providing Context: Share all relevant lead information with the Sales Consultant—including interaction history, identified needs, and pain points—to ensure effective continuation of the conversation. Ongoing Alignment: Maintain close communication with Sales Consultants to refine the qualification process and optimize the handoff. **Contribution to Sales Strategy** Providing Feedback: Share valuable insights on lead reactions, common objections, and market trends to help optimize messaging and outreach approaches. Process Optimization: Suggest improvements to prospecting scripts, e\-mails, and qualification strategies to increase team efficiency. Keeping CRM Updated: Log all lead interactions and information in the CRM to ensure accurate data for analysis and follow-up.