Propeg, an independent and award-winning Brazilian agency, is seeking a Content Analyst to plan, manage, and monitor the Digital Content Matrix and Social Media Editorial Calendar, in alignment with Media and Creative teams. The professional will ensure consistency between strategy, language, and deliverables, contributing to digital campaign activations and integrating communication, production, and performance. We value diversity, collaboration, and creativity, offering an innovative and inspiring work environment where ideas and experiences are shared to transform brands and impact people. **Responsibilities and duties** **Main responsibilities and duties:** * Develop and update the digital content matrix, considering themes, personas, objectives, stages, and channels; * Plan and monitor the social media editorial calendar, ensuring consistency in publications; * Participate in alignment meetings with Media and Creative teams to define formats and messages; * Monitor trends and apply innovations to content strategies; * Track engagement and performance KPIs, generate reports, and propose strategic adjustments; * Support the area's strategic planning by contributing to goals and performance indicators; * Collect, compile, and present relevant information to support the company’s strategic decisions. **Requirements and qualifications** **Desired requirements and experience:** * Bachelor’s degree in Advertising and Marketing or related fields; * 2 to 4 years of experience in digital content planning and production; * Ability to integrate communication strategy with creative and performance outcomes; * Skills in data analysis, KPI tracking, and management report creation; * Strong communication, organization, and strategic vision. **Advantageous skills:** Experience in advertising agencies or integrated digital projects, proficiency in content management tools and social media metrics. **Additional information** **Benefits:** Propeg is an independent Brazilian agency, one of the largest and most awarded in the country. Founded in 1965, it has six business units strategically located in São Paulo, Rio de Janeiro, Distrito Federal, Goiás, Pernambuco, and Bahia, serving national and regional clients. Its presence across different regions broadens knowledge, perspective, and expertise in diverse Brazilian audiences and markets, becoming a major agency advantage. In 2020, Propeg became a partner of WPI, a global network of independent agencies comprising 95 agencies across 50 countries. As a result, it now operates as the national arm of this network, expanding access to international trends, tools, and connections, consolidating its operations at local, national, and global levels. There is one immutable element, which is both essence and catalyst for change: creativity. And here we are not just talking about advertising. We are referring to the human ability to create new insights, solutions, and businesses. The human talent to transform knowledge and intuition into a project. The human talent to innovate, envision new paths, perspectives, and angles, and reinvent itself. Only creativity can de-commoditize branding, tell new stories, boost competitiveness, and revolutionize brands. And creativity turns into ideas. Ideas are relevant insights, disruptive strategies, in any form, platform, or channel. Idea is content, technology, business, a new product—idea is everything. We sell ideas because we believe creativity is the soul and driving force of a world that wakes up old and sleeps anew. We are creators of this new era. **We sell ideas.**