Growth Manager

Description

Job Summary: Lead and organize LAJE’s marketing activities, ensuring campaign execution and increasing brand visibility to drive sales. Key Highlights: 1. Lead digital marketing strategies and initiatives 2. Manage paid media campaigns, landing pages, and email marketing 3. Coordinate the production and distribution of strategic content #### **Growth Marketing Manager** LAJE is an education platform focused on branding, creativity, and business that connects strategy, practice, and community to accelerate careers and businesses. Here, you learn from professionals actively working in the field, apply proprietary methodologies developed by Ana Couto, build real-world expertise, and grow alongside a community that believes in the power of process. More than courses, LAJE is a turning point for those who want to create genuine impact in what they do. Lead and organize LAJE’s marketing activities, ensuring campaign execution, lead generation initiatives, content production, and communication actions that expand brand visibility and drive product sales. **Key Responsibilities** * Plan and lead LAJE’s marketing strategies and initiatives. * Structure and execute promotional campaigns for courses, immersions, events, and subscriptions. * Develop lead generation initiatives and increase enrollment numbers. * Coordinate the campaign calendar, product launches, and commercial initiatives. * Manage paid media campaigns, landing pages, and e\-mail marketing. * Lead the production and distribution of brand content (SEO, newsletters, etc.). * Organize the content calendar for social media, newsletters, and community channels. * Coordinate the production of video content, podcasts, and audiovisual materials. * Structure and monitor the workflow of the marketing and content team, prioritizing tasks and ensuring execution of planned actions. **Desired Profile** * Experience in digital marketing and campaign management. * Strong organizational skills and ability to manage multiple projects simultaneously. * Execution-oriented profile with strategic vision in communication and branding. * Interest in education, creativity, and the creative economy.