Growth and Media Coordinator

Description

Job Summary: We are seeking a Growth and Media Coordinator with strong analytical capabilities and strategic vision to plan, execute, and optimize acquisition and growth strategies—connecting media, data, and business to ensure investment efficiency and sustainable growth, with direct focus on ROI and ROAS. Key Highlights: 1. Lead full-funnel media strategies with a focus on ROI and ROAS 2. Serve as the technical reference in media, data, and business 3. Culture of experimentation and continuous optimization We seek a candidate with strong analytical capability and strategic vision to serve as Growth and Media Coordinator, responsible for planning, executing, and optimizing acquisition and growth strategies. This role serves as the technical reference within the team, connecting media, data, and business to ensure investment efficiency and sustainable growth, with direct focus on ROI and ROAS. Key Responsibilities: \- Plan and execute full-funnel media strategies (online and offline). \- Define an optimal channel mix balancing branding and performance. \- Structure campaigns focused on acquisition, nurturing, and conversion. \- Support definition of goals and KPIs aligned with business objectives. \- Manage campaigns on platforms such as Google, Meta, and programmatic media. \- Conduct A/B tests and ongoing experiments. \- Optimize campaigns with focus on ROI, ROAS, and media efficiency. \- Support development of conversion-oriented creatives and assets. \- Analyze data and identify growth opportunities. \- Develop performance reports and dashboards. \- Generate strategic insights for clients and internal teams. \- Work with tools such as Google Analytics, Tag Manager, and BI platforms. \- Collaborate closely with creative, planning, and account teams. \- Ensure campaign organization, deadlines, and deliverables. \- Support documentation of processes and best practices. Requirements: Experience in digital and performance media. Proficiency in platforms such as Google Ads, Meta Ads, and similar tools. Strong analytical ability and data-driven orientation. Experience defining and tracking KPIs (ROI, ROAS, CAC). Knowledge of marketing funnels and acquisition strategies. Familiarity with tools such as Google Analytics, Tag Manager, and dashboards. Strong communication skills and ability to collaborate effectively. Desirable: Experience with offline media (TV, radio, OOH) integrated with digital. Hands-on experience with A/B testing and a culture of experimentation. Knowledge of SEO, CRO, and UX. Experience with BI tools (Power BI, Tableau, Data Studio). Google, Meta, or Inbound Marketing certifications. Intermediate English.