Copywriter

Description

Job Summary: Thermas da Mata is seeking a creative and strategic Copywriter to develop engaging content aligned with the brand identity, strengthening the park's communication. Key Highlights: 1. Creative and strategic text creation for various communication channels. 2. Development of advertising copy for marketing campaigns and materials. 3. Participation in developing creative concepts for campaigns. **About Thermas da Mata Parks and Hotels** Thermas da Mata Parks and Hotels is one of the leading water parks in the State of São Paulo and the first water park in Greater São Paulo, recognized as a benchmark for leisure, entertainment, and family experiences. Beyond aquatic attractions, Thermas da Mata Parks and Hotels features its own hotel, offering visitors a complete experience of accommodation, comfort, and convenience while enjoying the park and surrounding region. We believe our success is directly linked to the people who shape our story. We value committed talent, diversity, teamwork, and a collaborative, dynamic, and excellence-oriented environment. Respect, continuous development, and pursuit of sustainable results are integral to our culture. **About the Position** Thermas da Mata is looking for a **Copywriter** to strengthen our Marketing team. We seek a creative, strategic, and communication-passionate professional who excels at transforming ideas into compelling, brand-identity-aligned texts. This person will be responsible for developing content that connects audiences with the park experience, helping convey the essence of our purpose. **Employment Type:** CLT **Salary:** Negotiable **Working Hours:** 9:00 AM to 6:00 PM, Monday to Friday (with weekend shift rotation). **Work Mode:** 100% On-site **Responsibilities & Duties – Copywriter** * Develop creative and strategic texts for various brand communication channels (website, blog, email marketing, social media, campaigns, and institutional materials). * Create advertising copy for campaigns, product launches, promotions, and marketing initiatives. * Produce conversion-focused, customer relationship-building, and brand-strengthening content. * Ensure consistency in language and tone of voice across all Thermas da Mata materials produced. * Support content planning in collaboration with Marketing, Social Media, and CRM teams. * Review and refine institutional texts, campaigns, and internal/external communication materials. * Participate in developing creative concepts for park campaigns and special initiatives. * Adapt content for different formats and channels, applying best practices in digital communication. * Research references, trends, and communication best practices to enrich content strategies. **Requirements & Qualifications** * Completed or ongoing undergraduate degree in Advertising and Public Relations, Journalism, Marketing, Communications, or related fields. * Excellent written communication skills. * Experience in content production and copywriting. * Ability to adapt language for diverse channels and audiences. * Organization, creativity, and attention to detail. * Collaborative and proactive profile suitable for team-based work. **Preferred Qualifications** * Experience in digital marketing and advertising campaign copywriting. * Knowledge of SEO and blog/website content production. * Experience writing video scripts and audiovisual content. * Background working in tourism, entertainment, parks, or retail sectors. * Familiarity with content strategies for marketing funnels and customer journey mapping. **Benefits** * Transportation Benefit via Flash Card (6% payroll deduction) * On-site meals (100% subsidized) * Meal Allowance via Flash Card * Medical Assistance * Dental Assistance * Pharmacy Benefit * Life Insurance * Free access to Thermas da Mata Park for you + 4 legal dependents Minimum Education Level: Bachelor's Degree