Strategic Planning

Description

Job Summary: We are seeking a Mid-to-Senior Strategic Planner to lead daily operations, support Heads across projects, and integrate multidisciplinary teams in digital campaigns. Key Highlights: 1. Lead daily operations and integrate multidisciplinary teams. 2. Plan, monitor, and optimize digital campaigns with a performance focus. 3. Support leaders in major campaigns, tenders, and new business initiatives. Hello, we are OMZ: We are an advertising agency built on vision, methodology, and motion. We transform complexity into clarity for brands and marketing professionals who aim to leave a legacy. We were founded by three professionals sharing a clear idea: to deliver robust strategy and scientifically grounded creativity—empowering every client to dare confidently, consistently, and purposefully (learn more: https://omz.ag). We combine analytical precision, creative intelligence, and aesthetic boldness into comprehensive solutions. We plan methodically, create intentionally, and measure rigorously—always side-by-side with our clients, as an extension of their marketing teams. Here, boldness without foundation is noise—but with structure, it becomes legacy. Are you in? About the Role: We’re looking for a Mid or Senior Strategic Planner to join our Planning team. You will be the professional responsible for leading and ensuring smooth day-to-day operations within the department, while also providing timely support to Planning Heads on recurring projects and campaigns. In this role, you’ll serve as the primary point of contact with clients for daily activities, integrate multidisciplinary teams throughout digital campaign monitoring cycles, and support structural planning activities. Additionally, you’ll provide on-demand support to Strategy Heads for large-scale advertising campaigns, tenders, and new business initiatives. This is a role for those who enjoy rolling up their sleeves, possess sharp analytical insight, know how to guide teams toward results, and can support high-impact projects. Responsibilities: Client and Internal Team Interface for Recurring Activities • Manage client interface for projects and recurring requests, ensuring alignment and delivery quality; • Serve as the liaison between media, performance, content, and creative teams; • Participate in and contribute to briefings, presentations, and strategic alignment meetings. Planning, Management, and Monitoring of Digital Campaigns • Plan, track, and analyze digital campaign results, focusing on performance and strategic KPIs; • Attend weekly cross-functional meetings (media, content, performance) to monitor outcomes and adjust course—messaging, creative, and targeting; • Identify optimization opportunities based on data and propose actionable recommendations; • Develop and oversee digital content plans, ensuring message consistency and alignment with each client’s strategic objectives; • Structure and review communication calendars, mapping customer journeys and defining message flows across channels and funnel stages. On-Demand Support for Strategic Planning Leaders • Support Planning Heads in the department’s daily activities; • Provide ad-hoc support for large-scale 360° campaigns and high-complexity initiatives; • Provide ad-hoc support for tenders, prospecting, and new business development; • Conduct secondary data research, TGI analysis, and market intelligence gathering; • Develop high-standard strategic presentations; • Extract and translate data into meaningful insights for clients and projects; • Monitor ongoing project execution, ensuring deadlines and quality standards are met; • Provide strategic support for tenders and new business initiatives. Requirements Bachelor’s degree completed in Advertising and Public Relations, Marketing, Communications, or related fields; Solid agency experience in planning (Mid/Senior level); Proven experience analyzing data, evaluating, and adjusting digital performance campaign KPIs; Proficiency in analytics tools and ability to interpret results to inform strategic decisions; Leadership profile and ability to guide and mentor media, content, and performance teams toward defined goals; Familiarity with research and monitoring tools (e.g., TGI, Comscore, SimilarWeb, etc.); Advanced proficiency in presentation tools (PowerPoint or Keynote); Advanced Excel and data analysis skills; Excellent verbal and written communication skills; Proactivity, organization, and strong self-management capability; English proficiency for reading. Preferred Experience working with clients in construction, agribusiness, and financial sectors; Hands-on experience planning integrated 360° campaigns combining digital and offline channels; Familiarity with agile methodologies applied to communication projects. Additional Information Join us! If you’re driven by data, possess a refined strategic mindset, and thrive in collaborative, dynamic, and challenging environments, we’d love to meet you.