**About the role** As a **Marketing Cloud Developer**, you will make an impact by designing, developing, and optimizing Salesforce Marketing Cloud solutions that power personalized customer engagement. You will be a valued member of the Digital Marketing Technology team and work collaboratively with marketing stakeholders, technical partners, and cross‑functional teams to deliver high‑performing marketing automation capabilities. **In this role, you will:** * Architect, design, and configure complex Marketing Cloud workflows, including email campaigns, lead‑nurture programs, and multi‑step customer journeys. * Partner with business teams to understand automation needs and translate them into scalable, end‑to‑end technical solutions. * Integrate Salesforce Marketing Cloud with internal and external systems to enable data flow, segmentation, and real‑time activation. * Apply industry best practices for data management, segmentation, and personalization to improve campaign performance. * Analyze campaign results and provide recommendations to optimize automation strategies. * Deliver training and enablement to business users and internal teams on Marketing Cloud capabilities. * Stay current with marketing automation trends, Salesforce enhancements, and best practices. **Work model** **Hybrid example:** We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. Based on this role’s business requirements, this is a hybrid position requiring **2 to 3** days per week in a client or Cognizant office in **Sao Paulo, Brazil**. Regardless of your working arrangement, we support a healthy work‑life balance through our wellbeing programs. The working arrangements for this role are accurate as of the date of posting and may change based on project or business requirements. **What you need to have to be considered** * Demonstrated experience designing and implementing solutions in **Salesforce Marketing Cloud** (Automation Studio, Journey Builder, Email Studio, scripting, APIs). * Strong understanding of marketing automation concepts, customer journeys, segmentation, and personalization. * Hands‑on experience integrating Marketing Cloud with CRM systems and other data sources. * Ability to analyze campaign performance metrics and identify optimization opportunities. * Excellent communication skills with the ability to translate business needs into technical solutions. **These will help you stand out** * **Salesforce Marketing Cloud Developer** certification. * **Salesforce Marketing Cloud Consultant** certification. * **Salesforce Technical Architect** certification (with Marketing Cloud experience). * Experience delivering user training or documentation for marketing technology tools. * Knowledge of broader Salesforce ecosystem capabilities and extensibility. We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you meet only the minimum requirements. Think about your transferable experiences and unique skills that make you a strong fit for this role.